The rise of the review culture
In today’s competitive world, businesses are starting to use customer feedback to stand out from the competition. Today, more shoppers than ever before read online reviews as part of their decision-making journey, making customer feedback one of the best tools for marketers out there.
Indeed, it’s become essential to understand your consumers’ needs and wants in order to ensure your company is future-proof. Listening empowers you to learn from, and talk to, your customers in order to build trust and create ever-improving experiences.
In this report developed alongside Brightpearl, you’ll find out why consumers pay more attention to star ratings and online reviews than ever before, and why it’s become crucial for brands to prioritise customer-centricity and use reviews to power their business forward.
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