US Consumer Report

Discover why 71% of US consumers are more likely to buy from a brand with a good Trustpilot score

Turn trust into triple-digit growth with Trustpilot
co-branded ads

With the average US consumer seeing 4,000 - 10,000 ads a day we all know it’s essential to be able to cut through the noise.

That’s why we recently commissioned an independent research firm to test the impact of Trustpilot ratings and reviews in advertising. After surveying 1,000 US consumers the results were clear (and they blew us away).

Short on time? We've broken down the key findings in this quick video.

The highlights


US consumers are 65% more likely to click an ad with a customer review.


Ads co-branded with the Trustpilot logo and stars are 61% more effective than identical ads featuring Yotpo.


The Trustpilot logo and stars make ads 2.5x times more persuasive.


A Trustpilot co-branded ad easily outperforms the same ad with a 25% discount but no Trustpilot content.

For detail lovers and methodology magnates

We’ve skimmed the impactful statistics from our research, but there is plenty more to dig into.

Or if you’re more of a visual learner, we’ve also put together an infographic, covering the study’s aims, main findings, and conclusions. 

Download the reportDownload the infographic

Trustpilot stars are just the tip of the iceberg.
Want to find out more?