Trustpilot plans & pricing



per month 
Free signup
  • Collect & respond to Trustpilot reviews for free.
FREE is:

A basic starter package that makes it easy to collect and respond to reviews.


From $349

per month (paid annually) 
Buy nowOr contact us
  • Showcase reviews on your website & clearly demonstrate marketing ROI.
LITE is:

Everything in Free plus more review email invitations and Lite makes it easy to showcase your stars and TrustScore on your website with a variety of Trustboxes best suited for you.

Best Value


From $599

per month (paid annually) 
Free demoOr contact us
  • Give your marketing & sales a significant boost with a wide range of customizable tools.
PRO is:

A comprehensive, ready-to-go solution that makes it easy to collect, respond, analyze, and showcase reviews to help improve ALL your sales and marketing efforts.



tailored to your business 
Get a quote
  • Full access to Trustpilot Business with superior integrations, data protection & account management.

Everything in Pro and ideal for growing & established brands that require a customizable review solution.

Detailed comparison


Free signup


per month 


Buy now

From $349

per month (paid annually) 


Free demo

From $599

per month (paid annually) 


Get a quote


tailored to your business 
Standard Trustpilot service
Trustpilot company profile page
New review notifications
Respond to reviews
Unlimited basic review invitations
Request reference number
Remove ads on company profile page
Build your reputation & collect reviews
Kickstart Credits
Verified invitations
100 / month
300 / month
1000 / month
1000+ / month
PrestaShop, Magento, WooCommerce, Shopify and BigCommerce apps
Invitation reminders
Personalised sender email address
Customised review invitations
Trustpilot API
Business generated links
Embedded review form
Drive traffic
Google Seller Ratings
Bing & Yahoo Merchant Reviews
Increase conversions
Free TrustBox widget
Starter TrustBox library
TrustBox Optimizer
Advanced TrustBox library
Social media integrations
One-click sharing to Twitter, Google+, Facebook, LinkedIn
Automated Facebook sharing app
Hootsuite integration
Zendesk review response
Improve service and retention
Overview statistics
Full statistics and analytics
Multiple user login
Google Search dashboard
Export review data
Trustpilot API to integrate with existing tools
Review insights
Dedicated customer success team
Online support center
Email support
Live onboarding
Phone support
Customer success manager
Product reviews
PrestaShop, Magento, WooCommerce & Shopify app integration
Trustpilot API for collecting and displaying product reviews
Import product reviews
Product review TrustBox widget
SEO TrustBox with Rich Snippet stars
Review tagging
Manual review tagging
Automated review tagging
Targeted TrustBox

What our customers say about Trustpilot

Revel Systems: How using Trustboxes on their site led to a 16% increase in conversions


"Online reviews are a huge part of the purchase cycle. Every business gets the occasional negative review, but having online reviews is immensely helpful because customers want to know more about your business without having to do a ton of laborious research. Most importantly, your customers want to hear from their peers about their experience with your product." - Revel Systems

Read the case study

How Just Mortgage Brokers increased conversions 57% with reviews


“Online reviews are massively important for everyone. We have higher quality leads. We get more business and more money coming in. Overall, it’s improved morale and made us better as a company.” - Just Mortgage Brokers

Read the case study

Frequently Asked Questions

How does Trustpilot work?

Trustpilot helps you to collect, integrate and distribute real customer reviews. You can get started absolutely free by signing up for Trustpilot Free, no credit card required. Or if the Free package does not meet your needs you can sign up for a Lite, Pro, Enterprise plan.

How long will I have access to my Free Trustpilot account?

With the Trustpilot Free account you have 100 invitations per month. When you exceed your 100 invites you will not be able to invite customers until the next month. Otherwise, you will always have access to your account.

Are there any costs when I decide to set up my business to use Trustpilot?

Nope, there are no setup costs.

Do you provide training when I signup for the Free account? What happens afterwards?

With the Trustpilot Free account, you can access the Support Center anytime you have any questions about setting up your account. If you need additional support, you can connect with a Support Agent using the Live Chat tool within our software.

Do I have to pay when I sign up for Trustpilot?

No, you do not have to pay anything when you sign up for a Free Trustpilot account online. The Free account gives you limited access to our tools that will help you get started with collecting reviews from your customers. When you are ready for more access, please contact your Trustpilot agent to upgrade your account.

How easy is it to integrate Trustpilot?

You don’t need to be a technical wizard to integrate Trustpilot. It is as simple as copy and paste. We are happy to walk you through step by step and, if you need extra help, our Customer Success team will make sure you get Trustpilot up and running smoothly.

How long does it take to integrate Trustpilot?

In the time it takes you to make a sandwich, you can have Trustpilot fully up and running. It's simply a matter of copying and pasting, e.g. pasting an email into a BCC field to use Trustpilot's Automatic Feedback Service.

Is my data secure?

Yes, your data is 100% secure. Our servers are protected by 24-hour surveillance. Our software and infrastructure are regularly updated with the latest security patches. Our network is protected by an enterprise-class firewall, and all Trustpilot plans include SSL encryption to keep your data safe.

What happens to my company's reviews if I stop using your service?

Nothing, your reviews belong to your company's profile on Trustpilot. They are here to stay.

What payment methods do you support after I have selected a paid plan?

We accept wire transfer, PayPal and major international credit cards including Visa, Visa Electron, JCB, MasterCard and Maestro.

How long am I bound to a plan?

Trustpilot's starting contract is 12 months, prepaid. We're confident that you'll see results.

I need help, what do I do?

Give us a call on +1 844 661 9927 (US) if you have any questions or concerns. We'll take care of you.

Let's talk

Request a personal live demo

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