Get the most out of your Trustpilot Reviews

This guest blog from Justine Cross, Content Marketing Manager at [Brightpearl](https://www.brightpearl.com/), dives deep into the importance of a complete end-to-end customer experience and how to achieve it - with real-life retail examples peppered throughout.

The Zero Moment of Truth (ZMOT) is a phenomenon that was introduced by Google several years ago. It refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. If you’ve never heard of it, don’t panic! In this article, we’ll define the ZMOT, explain how it impacts the consumer journey, and explain how online reviews can help you win it.

The truth is, there’s no one size fits all approach to collecting customer feedback. Whether you’re looking to improve sales conversions, catch the right eyes in search results, or better understand your customers, reviews can help get you there — and Trustpilot is a great place to start. Check out the 2 minute video below to learn exactly what collecting reviews with Trustpilot can do for you.