Get the most out of your Trustpilot Reviews

The digital revolution has transformed financial services. Established finance companies used to be able to rely on consumers to trust them, but with more and more FinTech companies appearing on the market, they are now facing a wave of disruption. FinTech startups are all about innovation and are built around delighting customers. That's why today, bigger brands have to raise their game to keep up with the competition.

In today’s competitive world, it is getting harder and harder to differentiate yourself from other businesses when everyone is sharing the same thing online: great content. Customers are more empowered than ever before, and choice isn’t really an issue for anyone looking to buy online. That’s why having a competitive advantage is huge, and customer experience is the perfect tool to help you stand out from your competitors. Customer service shouldnt be just a department - customer service should be the entire company. Today, your consumers no longer compare products and prices only, but also service and [user experience](https://business.trustpilot.com/reviews/8-ways-to-improve-customer-experience-on-your-website), which is why customer feedback has become an invaluable tool. Indeed, today, 92% of consumers read reviews to determine the quality of a business’s customer experience. It’s important for businesses to embrace a customer-centric strategy, and stand out from the competition by making sure today’s customers become tomorrow’s brand advocates. In this article, we’ll give you tips to start collecting customer feedback, and to make sure your customers are satisfied and happy, and leaving good customer service reviews.

Flinders is a Dutch luxury online furniture shop, selling everything from beds, tables and sofas; to lamps, chairs and bathroom cabinets. They also have a beautiful store and showroom in Zaandam, near Amsterdam. The company prides itself on being customer-centric, and chose Trustpilot to prove it. Since then, the team has collected 4,300 reviews across 3 markets (The Netherlands, Belgium and Germany), and has achieved a great 8.8/10 rating in the Netherlands, and an amazing 9.1/10 rating in Belgium. Flinders believes in delivering the best customer journey possible. To do so, they showcase their Trustpilot reviews across all channels. Trust marks help consumers make more informed decisions, and Flinders has experienced a drastic increase in click-through rates since leveraging their Trustpilot rating on-site and on SERPs (search engine results pages) with Rich Snippets. Customer reviews have also helped the company build credibility in new markets, as well as identify pain points and areas of developments in the business. In this video case study, Geert-Jan Smits, Founder & CEO of Flinders Design, explains how gaining consumers insights with Trustpilot has allowed the business to improve their customer experience and grow globally. Discover their story below.