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$1.1 trillion. That's how much retailers expect to rake in this holiday season, according to [Deloitte's](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-forecast-holiday-retail-sales-expected-to-jump.html) annual holiday retail forecast — a 4.5% to 5% jump from last year at this time across every retail category. Now if we zoom in on just eCommerce, sales are expected to grow even more — from 14% to 18% (compared to 11.2% growth in 2018), working out to between $144 billion to $149 billion in holiday sales this year. It would seem that it’s quite a time to be selling things online. But what does it all mean for online shoppers around the holidays? With billions of dollars at stake, history has proven that between October and December, 'tis the season for scams and rip offs.

According to Forbes, last year, Black Friday brought in 6.2 billion dollars in online sales, a growth of 23.6% year over year. Once again, Black Friday wins the “biggest shopping event of the year” award, and this year will be no exception. However, in the past few years, Black Friday has become more than just a full day of big discounts. It’s become a month-long sale, pushing consumers to buy all of their holiday gifts, and more expensive items such as electronics or furniture, in November. So with just a few weeks left until the busiest time of year, we’ve looked into why consumer behaviour is changing, and what email strategies you can employ to adapt to new spending habits.

Adtrak was founded over two decades ago, and specialises in everything from web design and copywriting to SEO and paid advertising. Today, Adtrak is one of the UK’s largest multi-service digital marketing agencies. With a team of over 100 people across their marketing, design, content and operations departments, Adtrak is committed to helping their clients perform as well as possible. In this case study, we’ll discuss why Adtrak chose to partner with Trustpilot in the first place, and how they leverage online reviews to grow their clients’ marketing efforts. Clockwork Removals is a nationwide removals and storage company with over 25 years experience. From their branch managers and move coordinators to their removals foremen and operatives, their team is ready to provide each and every customer with an exceptional level of service. [Clockwork Removals](https://www.clockworkremovals.co.uk/) turned to their digital agency, [Adtrak](https://www.adtrak.co.uk/), for support building trust with new customers, showcasing their great reputation, as well as boosting their overall marketing performance.