4 Reasons why every business needs an online reputation management strategy
Having an online reputation management strategy is essential for any business. Growing competition, as well as lack of trust, can have a serious impact on the decision-making process consumers go through when looking to buy online.
If a company lacks a positive reputation, it’s easy for potential shoppers to look for another company who has gained a positive reputation by earning their consumers’ trust.
Today, 84% of consumers have stopped trusting advertisements. Consumers can now research companies by cost, quality, customer experience, and more in just a couple of clicks, making marketing and advertising claims less trustworthy. Why believe an obviously biased banner ad when the real information is a quick search away?
This trust deficit encourages people to rely on recommendations from other consumers more than anything else. Vendasta found that word of mouth is still the most popular method of recommendation, with over 80% of people trusting reviews as much as personal recommendation, and 92% of consumers reading online reviews. All this shows that customer feedback is one of the most impactful ways to build any business’s online reputation.
Businesses need to make sure they have a business reputation management strategy in order to take advantage of the fact that consumers have shifted their decision-making process. Trust, reputation, reviews, and recommendations are all priorities that can result from the right reputation management strategy. In this article, we’ll show you why business reputation management has become essential in 2020, and how managing your reputation properly can have a positive impact on your business in the long-run.