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Getting more reviews with trustpilot
Collecting reviews
5 Ways to get more online customer reviews
Building your business’s reputation and increasing its visibility isn’t simple, but customer reviews can help you with that. And if used right, they can considerably improve your marketing performance. With 92% of people reading reviews and [80%](https://www.vendasta.com/blog/50-stats-you-need-to-know-about-online-reviews) of shoppers trusting customer feedback as much as personal recommendations, reviews have become essential as part of any eCommerce company’s business strategy. Collecting online reviews might be the easiest way to grow your business’s online presence. By collecting fresh content every day in the form of reviews, you can achieve your long-term goals of improving your SEO, conversions, and sales, but it’s not always easy figuring out how to do it without bothering customers. Asking for feedback can sometimes feel uncomfortable, but it’s important in order to develop your business, combat customer churn, and boost customer retention. In this article, we’ll take you through all the ways you can get more online customer reviews in a smooth and easy process.
improving trust signals
Building Credibility
7 Ways to improve your website’s trust signals
Did you know that a [third of online shoppers](https://www.internetretailer.com/2015/02/03/online-shoppers-hesitate-buy-because-security-concerns) hesitate to buy because of security concerns? Whether your website is lead-generation or sales, you need to convey professionalism to perform successfully online. A website can have an amazing look with advanced functionality and state-of-the-art graphics, but if customers don’t feel like it is credible or legit, they will go elsewhere. In this blog post, we give you 4 ways to showcase trust signals at every touchpoint of the journey in order to reduce consumer hesitation, boost confidence and deliver better user experiences.
the psychology behind trust signals - trustpilot
Social Proof
Why and how social proof influences consumers
When consumers think about buying a product or service, they don’t just consider ads, features, and benefits. They also strongly consider the social proof that reinforces those messages and claims. Social proof — reviews, social likes, online mentions, and testimonials for products, services, or brands — has a powerful psychological effect on customers. Because the feedback comes from other consumers, not the brand itself, the positive messaging surrounding a product or service can be perceived as more authentic and trustworthy. Consumers see social proof as an endorsement from their peers saying that the company, service, or product is great, and that the overall customer journey has satisfied previous shoppers. __So when customers see trust signals — visual representations of social proof such as badges, ratings, reviews, and logos — it understandably elicits a strong influence on shopping behaviour. __ According to our recent research, almost all consumers (98%) could identify at least one type of trust symbol that increased their likelihood to make a purchase. If brands want to effectively turn interested prospects into paying customers, they need to take advantage of external validation in order to influence potential customers, and understand how social proof impacts the way consumers make purchasing decisions. To find out exactly how social proof influences the purchasing process and which trust signals are the most important, we surveyed nearly 1,700 consumers across multiple regions (United States, United Kingdom, Australia, and many European countries) and generations (baby boomers, Gen Xers, millennials, and Gen Zers), and found that: - An average of sixty-six percent of customers said the presence of social proof increased their likelihood to purchase a product. - Positive star ratings and reviews were the most important trust symbol. Eighty-two percent said it made them more likely to make a purchase. - Positive star ratings and reviews on the homepage were the trust signals most likely to drive customers to make a purchase (86%). Positive star ratings and reviews on a product page were the second most likely, influencing 85% of customers. - Customers prefer different trust signals throughout the buying journey. Media mentions (52%) and endorsements from public figures (50%) were effective when customers performed initial online research, while testimonials (60%) and star ratings and reviews (50%) were effective when customers compared different retailers. Want to learn more? Let’s dive deeper into the research to see which signals are most important to consumers, and how the appearance of signals affects different demographics during the purchasing process.
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