How Noukie’s use Trustpilot to deliver better experiences
Founded in 1992, Noukie’s is a Belgian, family-owned, business. Today, it has become the leading specialist in products for newborn babies and little ones up to 6 years old, offering high quality products to create a complete, beautiful environment and ensure their well-being and safety.
Today, Noukie’s own 23 stores in Belgium and France, and also have a wide network of multi-brand retailers in 26 countries around the world.
The brand believes everything works better with love, and wants to contribute to a more positive world. One of their hashtags, #growtogether, reflects Noukie’s brand ethos and company vision.
Before joining Trustpilot, Noukie’s measured marketing efforts in a number of different ways, and lacked customer proximity. Since joining Trustpilot, the brand has built stronger, more trusted relationships with its customers, and has collected a whopping 5,600 reviews.
To better understand why they chose Trustpilot, and how they use reviews to better their business, we spoke with Amaury Gilliot, Marketing and eCommerce manager at [Noukie’s](https://www.noukies.com).