How to Use Trust to Exorcise Your Checkout Ghosts
Haunted by checkout ghosts? How can you tell?
If you’ve got a high bounce rate, and a low conversion rate, you’re probably haunted. You pay good money on search ads, drive consumers to your site – and Boo! They disappear. Common hauntings are: home page, landing pages, any page with a form to fill out, shopping carts, and payment detail pages.
Never fear! We'll show you how to get rid of them.
Join Chris Ayan, Director of Client Strategy at Hawke Media, and Jordan Garner, Director of Marketing, Trustpilot, to learn how to exorcise your consumer ghosts.
Discover what consumers are looking for, why they bounce – and how to boost your credibility, fast, so you can keep them on-site.
Webinar revelations will include: the importance of social proof, which credentials and certifications will build the most trust, and why testimonials are the wrong way to go – how to ensure your reviews are perceived as authentic.
Between tips to boost your paid search, email campaigns, Facebook ads, and on-site conversions – you’re in for a webinar for the record books.
Watch “How to Exorcise Your Consumer Ghosts,” now.
How StorageMart Succeeds in Global & Local Search
Is your local search strategy lacking?
Although StorageMart is a huge brand, its customers are only interested in local options, which is why their business has put such a strong focus into optimizing their localized search. StorageMart’s typical customer lives 3-5 miles from the storage facility they use.
How does StorageMart leverage local search to maintain their position as top dog in the storage space?
In our webinar, Trustpilot and StorageMart talk best practices for businesses trying to optimize organic search to increase conversions. Learn specific measures you can take to ensure prospects are getting the right results for their local needs.
How to channel customer feedback to drive conversion
Consumers have the power, now more than ever, to affect the reputation of your brand. As you read this, your happiest (and least happy) customers are out there, sharing their experiences with your business on social channels.
Don’t be reactive, constantly searching for feedback online and trying to handle it. Be proactive and implement a review collecting strategy, so you can corral your business advocates, boost your business’ reputation, and grow your sales.
Once you learn how to monitor your customers online, and engage your advocates, the rest is simple.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC Channels
Why is Google taking reviews more seriously? Because customers are.
Our webinar takes a deep dive into how you can use reviews to boost performance across all your digital channels, and primarily your PPC ads. Enhancing digital search with the Google Seller Rating extension is key, and we show you how to do it.