Email Marketing + Social Proof = The Perfect Formula to Convert More Browsers Into Buyers
SmartMail, who fills eCommerce companies automated email needs, and Trustpilot, helping online businesses collect and leverage reviews, teamed up for this crash course in the power of email marketing and social proof.
Why is email so powerful? Consider this - email is the highest converting channel, period. Email is also likely the least expensive channel you’re running. Once you start personalizing your emails to different available segments, often referred to as behavioral emails, watch your conversion rate skyrocket.
Behavioral emails work, it doesn’t matter what products you’re selling, how much they cost, or if you’re B2B or B2C.
Learn how to convert more customers, more quickly, by watching this webinar and discovering how to combine social proof and behavioral emails to maximize your least expensive channel.
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.