Halloween Horror Stories - How not to respond to negative consumer feedback
It's hard to please everyone. That's a truth all businesses, sooner or later, will find out. Negative feedback is inevitable but it doesn't spell the end for your reputation or your business. Instead, negative feedback can be an opportunity to show your potential consumers how you handle feedback and how you value your customers. After all, if you resolve your customer’s issue or handle their concerns, you might be able to keep that customer, and make a few others along the way.
Negative feedback, however, is not an opportunity to argue with consumers, belittle their opinions, or make light of their concerns. While this may sound like obvious advice, we have some horror stories to show you about how some businesses were a little too quick to respond and let their emotions get the best of them.
In our upcoming webinar, Halloween Horror Stories - How not to reply to negative feedback, we’ll go over some horror stories of how companies have failed at handling negative feedback and what you can learn instead.
Negative feedback is unavoidable but it’s not a total loss. With some guidance, and some strategy, you can learn how to make the most of your negative feedback.
Update: If you missed the webinar, you can still catch the recording below (we've added both videos). If you want to see how our platform will help you collect reviews and easily respond to negative feedback, just click the button under the videos to request a demo.
Watch the presentation today!
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.