Making email marketing successful: The power of trust
Traditional marketing doesn’t work, advertising is almost completely ignored, but peers are still trusted.
This is why reviews are so powerful.
We talk about trust a lot. And for good reason. Trustpilot is built on the fact that trust represents the turning point between consumers and brands. Traditional marketing doesn’t work, advertising is almost completely ignored, but peers are still trusted.
This is why reviews are so powerful. Consumers make decisions when other consumers help them. They seek out reviews, do their independent research, and like to be told by people like them whether or not they should buy a product, use a service, or choose a company.
So what can companies do?
They should be leveraging trust in their own ways. Collect and share positive feedback, find third-party validation, leverage social proof, connect with customers, understand them, and then show the world.
On Wednesday, August 2nd, 2pm-3pm EST, we’re partnering with dotmailer to show you how to leverage trust in your email marketing to optimize performance. We’ll show you how to apply automation to your email marketing to created a more authentic connection with your customers and how using trust symbols such as ratings, reviews, and UGC (user generated content) can increase CTRs, conversions, and sales.
Update: Sorry if you missed out on the live presentation! But don't worry, we recorded it and threw the slides up online. Check them out below!
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.