Trustpilot’s Tips On Making The Festive Season Pay-Off All Year
When 90% of consumers believe an online review is more compelling than input from a salesperson while holiday shopping - you likely need to rethink your holiday strategy. Especially when you realize that consumers are likely to spend 31% more with a business that has “excellent” reviews. Do you have excellent reviews? Time to get crackin’!
If the positive aspects aren’t enough to motivate you - you should know that negative reviews tend to pick up the days immediately following major shopping days. If you don’t want to face an avalanche of poor reviews at the busiest shopping time of year, check out our webinar, to learn “Tips on Making the Festive Season Pay-Off” not only during the holiday season, but all year.
You’ll discover how to:
- Use reviews in marketing to drive traffic and higher conversion rates
- Proactively collect feedback from customers to combat polarizing reviews and resolve issues
- Turn holiday shoppers into repeat customers
- Leverage reviews and insights from the 2016 season to make 2017 even stronger
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.