Leveraging Customer Reviews to Boost Performance & Efficiency in PPC Channels

Wednesday, June 6, 2018

Why is Google taking reviews more seriously? Because customers are.

Our webinar takes a deep dive into how you can use reviews to boost performance across all your digital channels, and primarily your PPC ads. Enhancing digital search with the Google Seller Rating extension is key, and we show you how to do it.

You can make a huge impact on the efficiency of your conversion funnel by leveraging reviews at key moments. Discover how you might reduce bounce rates, positively energize sales, and shorten the time between “I’m interested” and “I’m sold.”

If you’re interested in supercharging your PPC channels, and getting more bang for your advertising buck, hop on our webinar at Day 3 of the 2016 Google Shopping Virtual Summit.

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Reviews and SEO: How do they work together?

On the 16th of September 2019, Google changed the review Rich Snippet guidelines which are outlined in this blog. Here's what you need to know:

  • SEO Service Review TrustBoxes no longer display Rich Snippet stars (this impacts service reviews from all providers, not just Trustpilot).
  • Product Review SEO TrustBoxes and Google Seller Ratings (GSRs) aren't affected by this change.
  • Company Profile pages on Trustpilot.com will still display Rich Snippet stars. If you'd like to find out more, please read Trustpilot's explanatory blog post.

The eternal pairing of reviews and SEO has always been the subject of scrutiny.

Do reviews help SEO?

How do they help SEO?

Do all reviews help SEO?

Update: Looks like you missed the registration date. That's okay. You can watch the webinar recording below!

Get Seen in Search

How to scale your SEO strategy for success

On the 16th of September 2019, Google changed the review Rich Snippet guidelines which are outlined in this blog. Here's what you need to know:

  • SEO Service Review TrustBoxes no longer display Rich Snippet stars (this impacts service reviews from all providers, not just Trustpilot).
  • Product Review SEO TrustBoxes and Google Seller Ratings (GSRs) aren't affected by this change.
  • Company Profile pages on Trustpilot.com will still display Rich Snippet stars. If you'd like to find out more, please read Trustpilot's explanatory blog post.