Drive business trust and AI search authority with reviews
Write a Review Week is back to help US businesses gather authentic customer feedback. Turn real buyer experiences into search engine visibility, AI recommendations, and Q4 revenue.
Give your customers the mic this Write a Review Week
Today’s buyers and modern AI search tools need proof they can rely on. Customer reviews provide the direct evidence that shapes buying decisions, powers search platform recommendations, and sets trusted businesses apart from competitors.
Following last year’s record launch, Write a Review Week 2026 is back. To help your business grow, Trustpilot offers unlimited review invitations through October, giving you the tools to gather verified feedback and build real authority across search engines and AI discovery platforms.
Join thousands of forward-thinking brands putting customer voices front and center. Use genuine feedback to strengthen your brand reputation, grow online discoverability, and build long-term momentum.
How to get involved
Use review invite tools
Put your unlimited October review invitations to work. Set up automated invitations, API integrations, or optimized email templates to reach recent buyers and convert customer feedback into measurable business authority.
Engage your audience on social media
Share customized campaign assets, tag #WriteAReviewWeek, and invite your audience to share their experiences. Honest customer feedback creates strong social proof across your marketing channels.
Skip ahead and make the most of the week by downloading our asset kit
Access ready-to-use email banners, social media templates, and simple guides to launch your campaign.
Why reviews matter: Building trust in a noisy market
Modern buyers look to real customer feedback to evaluate businesses and make purchasing decisions. Verified reviews cut through promotional noise, giving consumers the clear confidence they need to buy.
At the same time, AI search tools summarize online content to answer buyer questions. Recent, well-structured reviews provide the grounded data these engines need to index and recommend your business with high accuracy.
Beyond immediate sales, regular feedback helps you improve customer touchpoints and protect your reputation. Listening to customer voices lets you spot operational trends and build lasting customer relationships.
Capturing customer sentiment during Write a Review Week builds search visibility, helps convert high-intent prospects, and gives your business a lasting competitive advantage.
What to expect this Write a Review Week
Write a Review Week helps you gather customer feedback and strengthen your online presence. Here is the campaign timeline to help you plan:
October 1–31: Access unlimited review invitations across platform tools to collect feedback all month long.
Mid-October: Download and prepare your Customer Asset Pack to prime your audience before launch.
October 26–30: Campaign week go-live: ask customers for reviews and share feedback across your channels.
Use this week to elevate customer experiences and drive sales in Q4.