Product Reviews

Make the buying decision easy for people

Improve your SEO and give your customers the confidence to click "Buy Now" with Trustpilot Product Reviews

Get a demo
Illustration of a Trustpilot product review

Did you know?

79% of consumers trust product reviews as much as a personal recommendation.

Increase Sales

Turn browsers into buyers

Give customers the info they need when they need it most. Trustpilot Product Reviews let your customers know exactly what to expect from your products, giving them the confidence to click “buy now”.

Did you know? Product reviews are 12x more trusted than manufacturer descriptions. Read more.

Product illustration of Trustpilot product reviews featuring a bomber jacket listed with price and Trustpilot rating/ stars

Build trust

Highlight customer photos

In a world where brand messaging is everywhere, user generated content provides social proof. When customers include authentic photos in their product reviews, other shoppers feel more confident to buy, especially when shopping online.

Consumers think content from users is 2x more authentic than content from brands.

Highlight customer photos-min

Improve SEO

Stand out in the search results

Product Reviews draw people’s attention to your site with stars on all of your product pages in the search results. Trustpilot Product Reviews also give you more content for your pages, so you get more keywords that can improve your site’s SEO.

Rich Snippet stars next to your site in the search results can give you up to 35% more clicks to your site. Read more.

Product illustration of Trustpilot product review ratings listed in a Google search for a product

Learn and improve

Gain new insight into your products

Keep customers coming back with an ever-improving product selection. Product Attributes ratings help you understand your products from your customer’s point-of-view.

Product illustration of Trustpilot product review ratings shown per category

Additional features

Easy setup

Start collecting Product Reviews with just a few clicks. E-commerce integrations make it easy to start getting product reviews for your site, and you can import product reviews that you already have.

See all of our integrations

Make it unique

Powerful APIs let you build custom integrations so your Product Reviews fit seamlessly with your own branding on your website.

Full API Documentation

Google Review Partner

If you’re using Google Shopping Ads, Trustpilot can add stars to your products– giving you more traffic and sales from your ads.

Learn more about Trustpilot and Google

How it works

Eriks bike shop logo

"I A/B tested on the product page: one version with the TrustBox list, one without. The product page with the Trustpilot widget converted almost 50% better than the non-Trustpilot version."

Graeme Bloor, Web manager, Erik's Bike Shop

Row of bicycles standing in a retail store


Trustpilot's integrations help you collect and share your great product reviews, anywhere.

See integrations

This may also interest you...

Illustration of a Trustpilot company reviewService Reviews

Service reviews tell the story of your customers’ overall experience with your company. They show up in organic search results, and verified Trustpilot reviews also help build your Google Seller Ratings.

Read more

Illustration of a Trustbox widgetTrustBox Widgets

Display Trustpilot reviews on your site with TrustBox widgets. With a cut and paste of code, you can increase conversion and sales by sharing Trustpilot reviews on your site, email signatures, and newsletters.

Read more

Illustration of a company ranking in a Google search with Trustpilot customer reviewsReview SEO

Climb to the top of search. Make your brand more visible in both paid and organic search, and drive more traffic to your site with Trustpilot reviews.

Read more

Start collecting product reviews today

Sign up for a free demo

Sage Logo on transparent background
Staples Logo
Grey Western Union Logo on transparent background
WordPress Logo in grey with transparent background