Dashboard and Analytics

Stay on top of your review data

We’ll crunch the numbers behind your reviews, giving you the insights needed to get the most out of your customer feedback and build a customer-centric business.

A graphic showing a dashboard displaying review analytics
Did you know?

Trustpilot gets over 4 million new reviews every month - that’s a lot of content to analyze!

A Pink graphic with an overlay of three different verified Trustpilot reviews

Analytics explorer

Easily surface trends and opportunities that matter most

Analyze your widget, search, profile and TrustScore performance in one place. Uncover and share untapped opportunities from the data you already have.

Dashboard

Your HQ for review performance

Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.

A graphic displaying review analytics alongside a photo of a woman using her laptop and smiling

A graphic of a smartphone displaying a 3.7 Average Trustpilot star rating and Trustscore

Performance Data

Dig into your review data

Gauge customer satisfaction in your reviews over time to keep your customers happy. See analytics segmented by review tags to understand performance in areas that best support your business strategy.

Organic Reach

See exactly how your reviews impact search

View the impressions, position, and click-through rate your business profile page gets in Google results, and track changes over time. Get the full picture on how your customers find you by viewing the top search terms used.

A Pink graphic of a smartphone displaying organic Google search impressions of 50,740 as well as the average position in Google's search results over the past 3, 6 and 12 months

A graphic displaying the TrustScore forecast

Trustpilot Analytics

Track and improve your performance on Trustpilot

Are your customers happier today than yesterday? Trustpilot Analytics includes a collection of dashboards to track changes in your performance including ratings, star distribution, number of reviews, and TrustScore.

A photo of the back of a man carrying two boxes

“My favorite feature on Trustpilot - as far as a data nerd - I’d have to say the Dashboard and also the statistics module. It’s a place you can very quickly tap into what’s going on with your feedback and not only have a lot of stats and understanding at your fingertips... but it also makes it really easy to dial in to exactly what’s happening.”

Nathan Reid, uShip

This may also interest you

An illustration of the sentiment score over time

Review Insights

Unlock deeper customer insights and elevate your understanding of key feedback trends and customer sentiments.

Read more

An illustration of a review with multiple options to segment the review, including being able to add tags

Review Tags

Sharpen your response strategies by using tags to quickly categorize feedback and streamline your review management.

Read more

A graphic showing a flag being added to a fake review by the fraud-detection software

Platform Safeguards

Our custom fraud-detection software and full-time Content Integrity Team help protect your brand and our platform from fake reviews and keep things running smoothly.

Read more