Dashboards and analytics

We’ll crunch the numbers behind your reviews, giving you the insights needed to get the most out of your customer feedback and build a customer-centric business.

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Dashboard

Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.

Performance Data

Gauge customer satisfaction in your reviews over time to keep your customers happy. See analytics segmented by review tags to understand performance in areas that best support your business strategy.

Organic Reach

View the impressions, position, and click-through rate your business profile page gets in Google results, and track changes over time. Get the full picture on how your customers find you by viewing the top search terms used.

Trustpilot Analytics

Are your customers happier today than yesterday? Trustpilot Analytics includes a collection of dashboards to track changes in your performance including ratings, star distribution, number of reviews, and TrustScore.

TrustBox Optimizer

How it works

1. Select the TrustBoxes you want to test

You can choose Variation without TrustBox and compare this against 1 or 2 TrustBoxes, or you can choose 2 TrustBox variations to compare against each other in a split test.

2. Configure your settings

Decide what percentage of your total visitors are going to see each variation, or use our default settings for the fastest results.

3. Implement the code on your website

Implement the TrustBox code snippets on your website, as well as the conversion tracking code. Then position the TrustBoxes where you want them on your site.

4. Monitor your test results

We combine the impression and conversion events to analyze how the different variations impact your conversion rate and revenue

“My favorite feature on Trustpilot - as far as a data nerd - I’d have to say the Dashboard and also the statistics module. It’s a place you can very quickly tap into what’s going on with your feedback and not only have a lot of stats and understanding at your fingertips . . . but it also makes it really easy to dial in to exactly what’s happening.”

Nathan Reid, uShip

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Review Insights Make data-driven decisions

Machine learning sorts all of your reviews and categorizes customer sentiment by our default options — or your own custom review topics — so you can monitor any changes to customer satisfaction in the areas that are most important to your business.

Review Tags Segment your feedback

Organize your reviews with the tag identifiers that work best for you, like location, sales agent, or vendor. Use them to create highly targeted website widgets on specific pages, or to dig even deeper into your review analytics and insights by key topics.

Trustpilot's fraud detection - Platform Safeguards (March 2021)

Platform Safeguards Keeping Trustpilot reviews Trustworthy

Our custom fraud-detection software and full-time Content Integrity Team help protect your brand and our platform from fake reviews and keep things running smoothly.

Dashboards and Analytics

Stay on top of your review data

Did you know?

Trustpilot gets over 4 million new reviews every month - that’s a lot of content to analyze!

Your HQ for review performance

Dig into your review data

See exactly how your reviews impact search

Track and improve your performance on Trustpilot