Review Insights

Make data-driven decisions

With the right tools, your customer reviews can provide the practical insights you need — so you can do even more of what’s working and less of what’s not.

Get a demo
Trutpilot Review Insights

Did you know?

Trustpilot's AI has analyzed more than 34 million reviews and discovered 87 million customer sentiments.

Sentiment Analysis

Understand how your customers really feel

Our artificial intelligence engine does the heavy lifting to highlight and identify key customer sentiments in your reviews, so you can get perspective on where you’re doing great, and what could use a little more attention.

Trustpilot's Sentiment Analysis tool
Industry Topics in Trustpilot's Review Insights tool
Review Topics

Monitor your progress

Machine learning sorts all of your reviews and categorizes customer sentiment by our default options — or your own custom review topics — so you can monitor any changes to customer satisfaction in the areas that are most important to your business.

From 4 to 5-star reviews

Go from good to great

By identifying and analyzing negative feedback within your 4-star reviews, you’ll quickly figure out how to turn customers into brand advocates — and address small pain points before they become real problems.

Trustpilot's evolution in sentiment insights

How it works

1. Invite customers to share their feedback with a review

Reviews are the simplest form of conversation with your customers. That conversation will not only strengthen their loyalty, but it will also help you learn how can you make your product or service better.

2. An AI automatically sorts customer feedback to specific topics

Our AI is built to save you time and effort, make you more productive, and provide you with support to improve your business.

3. You will receive a report if there is an emerging trend

You can dive deeper into each topic to make proactive decisions that will benefit your business. But, in case you don’t have time for analysis, we will provide you a report on important issues and emerging trends.

Staysure Logo with transparent background

Read how uses an AI to analyze over 4.000 reviews each month.

Read Staysure’s case study
Promo photo of a fancy white car

This may also interest you...

Trustpilot's analytics tool
AnalyticsYour HQ for review performance

Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.

Read more

Trustpilot Review Tagging feature
Review TagsSegment your feedback

Organize your reviews with the tag identifiers that work best for you, like location, sales agent, or vendor. Use them to create highly targeted website widgets on specific pages, or to dig even deeper into your review analytics and insights by key topics.

Read more

Trustpilot company service review
Service ReviewsJoin the conversation

Every two seconds, a new review is written on Trustpilot’s consumer-facing site. Collecting reviews on Trustpilot gives your current and future customers a place to learn about fellow shoppers’ experiences with your business.

Read more

Find out what your customers really think of your business.

Request a demo

Homeaway Logo - transparent background
WordPress Logo in grey with transparent background
Grey Western Union Logo on transparent background
Sage Logo on transparent background