Trustpilot widgets

Your customers' words are powerful - use them wisely

Increase sales with Trustpilot reviews on your site

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Illustration of a Trustpilot website widget called a TrustBox

Did you know?

73.6% of Trustpilot visitors say they are more likely to make a purchase from a website that's displaying Trustpilot reviews on-site.

* Based on internal survey to 4,027 Trustpilot visitors in May 2018

TrustBox Widgets

Increase conversions and sales on your site

Boost your conversion rates, increase basket size, and reduce cart abandonment by putting TrustBox widgets on your site.


ID Wholesaler increased conversions by 130% on their site with Trustpilot reviews.

Product illustration of a specific type of Trustpilot TrustBox widget showing a carrousel with reviews

TrustBox Optimizer

Built-in A/B split testing

Know that you’re getting the most from your reviews. Built-in split testing shows exactly how many sales and how much revenue you earn from Trustpilot reviews on your site.

An illustration showing how Trustpilot's TrustBox Optimizer can be used to split test TrustBox performance

Email Marketing TrustBoxes

Show your true colors in every email

Dynamic Trustpilot widgets for your email signature and email marketing campaigns add a little extra credibility that can make a big difference.


NewYorkDress saw a 220% increase in CTR by adding Trustpilot reviews to their cart abandonment emails.

Illustration showing how Trustpilot TrustBox widgets can be used in email marketing

Display API

Create a custom review display

Want to make something unique? With Trustpilot’s API you can create a custom display of your Trustpilot reviews on your site and make your stars shine.

Illustration showing how Trustpilot's display API can be used to personalize TrustBox widgets

Additional features

Targeted TrustBox

Show customers the most relevant reviews for them. The Targeted TrustBox displays only your tagged reviews on your site.

Responsive design

All TrustBoxes are responsive. They adapt to fit different screen sizes and can be configured to different height and width attributes for your page.

Product Attribute Ratings

Attribute Ratings give your customers a more detailed view of your products, making it easier for them to choose what to buy.

How it works

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1. Choose your TrustBox widget

Filters help you sort through the different TrustBox types, until you find what fits your site best.

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2. Configure your TrustBox

Choose from light or dark versions, review filters, SEO options, and a suitable width and height for your site.

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3. Get the code

With the click of a button, Trustpilot generates the code for the TrustBox widget you’ve designed.

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4. Implement your TrustBox

If you’re using an eCommerce integration, you can drag-and-drop your widget onto your site. Otherwise, simply copy and paste the TrustBox HTML into the BODY of your site where you’d like the TrustBox to be displayed.

Revel company logo on transparent background

See how Revel Systems earned a 16% higher conversion rate on their site by testing their Trustpilot widgets with the TrustBox Optimizer.

Read case study
Photo of a person interacting with the Revel Systems interface on a tablet

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Put trusted reviews on your site today

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