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The value of ratings in advertising for European businesses report

Friday, March 15, 2024
EU Consumer Report

Discover why 63% of European consumers are more likely to buy from a brand with a good Trustpilot score

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Turn trust into growth with Trustpilot co-branded ads

With the average consumer seeing around 5,000 ads a day, we all know it’s essential to be able to cut through the noise.

That’s why we recently commissioned an independent research firm to test the impact of Trustpilot ratings and reviews in advertising. After surveying 3000 European consumers, the results were clear (and they blew us away).

Short on time? We've broken down the key findings here:

The highlights

65%

European consumers agree that a good Trustpilot score makes them more likely to trust a brand.

63%

 Consumers agree that a good Trustpilot score makes them more likely to buy from a brand.

3.3X

European consumers are almost three times more likely to click an online advertisement with the Trustpilot logo and stars than the same ad without the logo and stars.

50%

European consumers are 50% more likely to click through on an online advertisement for a brand with the Trustpilot logo and stars than the same ad with the Trusted Shops logo and stars.


For detail lovers and methodology magnates

We’ve skimmed the impactful statistics from our research, but there is plenty more to dig into.

Or if you’re more of a visual learner, we’ve also put together an infographic, covering the study’s aims, main findings, and conclusions.

Trustpilot stars are just the tip of the iceberg.

Want to find out more?


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