CardsDirect logo

CardsDirect x Trustpilot case study

CardsDirect x Trustpilot Case Study

We sat down with the team to learn how CardsDirect used Trustpilot reviews to help grow not one, but three highly trusted brands, and uncover some of the trust-building secrets behind their glowing online reputation.

Today we share __five takeaways that we hope will inspire any business to start using transparency, openness, and reviews__ to attract and retain more customers.


CardsDirect Key Benefits

## 1. Your About Us page is the perfect place to share an open and transparent brand mission statement.

We live in a time where [54%](https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/) of shoppers say they [don’t trust brands](https://uk.business.trustpilot.com/reviews/build-trusted-brand/5-online-reputation-management-strategies-for-driving-brand-trust). But with three distinct trusted brands, we’ll take it from CardsDirect that trust begins with how you communicate as a business.

It might seem like a no-brainer, but the opportunity to share your brand story on your About Us page is not one to be missed. It’s prime brand-building real estate, and a perfect opportunity to kindle a relationship with your customers.

If you need inspiration, look no further than the [About Us page](https://www.cardsdirect.com/aboutus.aspx) of CardsDirect, where they come right out with their commitment to hands-on customer service and satisfaction, even in the internet age where it can be shockingly easy to hide phone numbers and effectively avoid customers.

Why is this so important? According to consumer research from KPMG, shoppers are most likely to trust a business that [makes it easy to contact people](https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf) at the company.

On top of using their About Us page to make their contact information crystal clear, CardsDirect goes a step further with transparent communication by explaining *how* they’re able to offer such good prices on their products.

Recent research from Trustpilot shows that [83% of consumers](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator) find it easier to trust a company when it’s transparent about how it sources its products, so it’s a great idea to share this kind of information not only on your about page, but across your product pages as well.

Lastly, because they tend to be designed with SEO in mind, your About Us page is likely to show up in search results when new shoppers Google your brand. And with [62% of customers](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator) researching a company they’re unfamiliar with, it’s a great idea to set yours up to be a source of helpful information — that also represents the values of your brand.

## 2. Decide on a review collection strategy to create a feedback loop with your customers

By now it’s well established that reviews are one of the [most effective ways to communicate](https://business.trustpilot.com/guides-reports/learn-from-customers/trustworthiness-in-advertising-what-consumers-have-to-say) your trustworthiness to potential customers. But how do you begin building up this super effective form of [social proof](https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing)? 

We recommend coming up with a [review collection strategy](https://uk.business.trustpilot.com/reviews/build-trusted-brand/a-beginners-guide-to-getting-good-customer-service-reviews), that allows you to automatically send review invitations to your customers at the perfect moment in the shopping journey.

And before you imagine crickets chirping, or worry that people only leave reviews about awful experiences — think again. [Trustpilot research](https://business.trustpilot.com/reviews/learn-from-customers/why-do-people-write-reviews-what-our-research-revealed) has revealed that shoppers write reviews for a whole range of reasons: 

- Venting frustrations about a negative experience
- Spreading the word if an experience with a brand was positive
- Wanting to be recognized or acknowledged for having certain knowledge or taste
- Feeling like part of a community and wanting to give back

But perhaps most interestingly, this study also revealed that __shoppers also leave reviews simply because they feel a need to express themselves, and reviews empower them to do so__.

The team at CardsDirect has caught onto the best way to empower their customers to leave reviews, and it’s as simple as asking them at the right time. 




CardsDirect Trustpilot Review Invitation

Rather than sending their customers an automatic review invitation once a customer has placed an order — which could certainly make sense for some businesses — CardsDirect has customized their review collection strategy to capitalize on the moment of delight for *their business*. 

Translation: they only ask customers for a review once the package has been delivered safely.


CardsDirect Trustpilot Testimonial - Leah Sanchez Brand Manager

And to close this customer experience feedback loop, the team at CardsDirect aptly sends a personal reply to each reviewer in the form of a handwritten card, often times personalizing the content of the written reply based on the review itself.  

When you put a review collection strategy in place, online reviews go from a platform for the most satisfied (or disgruntled) customers, to a proactive communication channel between businesses and customers. 

You just need to tap into it. 


## 3. Your customers’ words have power, so highlight what they’re saying about your brand across the shopping journey.

Creating a feedback loop through online reviews is a fantastic start to customer centricity and overall satisfaction, but we’ve also seen brands use online reviews to directly grow their bottom line. 

As it turns out, featuring reviews [throughout the shopping journey](https://business.trustpilot.com/reviews/how-flinders-use-reviews-to-build-trust-throughout-the-customer-journey) is a high impact way to boost conversions.

In a time where online shoppers see a staggering [4,000-10,000](https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#252ee6eb626e) advertising messages per day, why not let your [customers cut through the noise](https://business.trustpilot.com/reviews/build-trusted-brand/your-guide-to-customer-advocacy-what-is-it-and-why-is-it-important) and play a larger role in sharing your brand’s values? 


CardsDirect x Trustpilot Testimonial - Travis Helling Brand Marketing Manager

We couldn’t agree more, and there’s lots of social proof inspiration to be gleaned from how the team at CardsDirect puts their reviews to work.

They display customer reviews on their homepage:


Trustpilot reviews feature prominently on the homepage of BrookhollowCards.com, which is just one of the brands in CardsDirect’s portfolio of greeting card businesses.

Brookhollow Cards Trustpilot Reviews

On their landing pages across all brands: 

CardsDirect uses reviews across all landing pages

On their landing pages specifically for paid search:

CardsDirect Trustpilot Reviews in Paid Search Landing Pages

CardsDirect uses Trustpilot reviews in direct mail

But do online reviews really have a place to shine outside of the digital realm? 

Leah Sanchez, Brand Manager at CardsDirect thinks so. __Because reviews are so effective for marketing to new and existing customers__, she has big plans to feature their favorite Trustpilot reviews in their 2019 holiday print catalog. 

At the end of the day, all brands can benefit from adding trust signals like star ratings, TrustScore, or even the Trustpilot logo across their website, and even on their marketing materials.

In fact, we’ve even heard that [87% of consumers](https://uk.business.trustpilot.com/reviews/why-87-of-consumers-find-ads-more-trustworthy-with-trustpilot) find ads more trustworthy with the Trustpilot logo.

And on that note —


## 4. Ads are more trustworthy with a helping of social proof

There’s been a wealth of recent consumer research confirming digital marketers’ worst suspicions: [few consumers](https://business.trustpilot.com/guides-reports/build-trusted-brand/can-online-reviews-revive-consumer-trust-in-advertising) think ads are trustworthy sources of information, and they seldom take ad claims into account for purchasing decisions. 

Yet, [84% of consumers](https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html) trust online reviews as much as a personal recommendation from a friend. 

That’s exactly why the team at CardsDirect made sure to choose a review partner that could help them earn [Google Seller Ratings](https://business.trustpilot.com/reviews/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions) on their paid search ads — or in other words, add a proven trust signal to their ads to boost trustworthiness.


CardsDirect shines in paid search with Google Seller Ratings, earned with some help from their Trustpilot reviews

CardsDirect got Google Seller Ratings with Trustpilot

After carrying out some formal split testing on their paid search ads, they couldn’t help but notice that the ads featuring a [star rating](https://business.trustpilot.com/reviews/get-seen-in-search/rich-snippets-stars-for-product-reviews-can-boost-seo) had [better click-through rates](https://business.trustpilot.com/reviews/browsers-to-buyers/a-channel-by-channel-guide-to-improving-your-ctr) than the ones without.

They’ve also noticed a positive impact on landing page conversions after adding [Trustpilot widgets](https://business.trustpilot.com/features/trustboxes) to their paid search landing pages.


CardsDirect x Trustpilot Testimonial - Dean Eldridge

But adding trust signals to your online marketing and advertising doesn’t have to stop there. 

Other [sources](https://instapage.com/blog/customer-reviews-marketing) have found that ad creative featuring [user-generated content](https://business.trustpilot.com/reviews/build-trusted-brand/a-beginner-guide-to-building-brand-loyalty-with-user-generated-content) can lead to the stellar combination of four times higher click-through rates, and a 50% drop in CPC. 

We have a feeling most brands could benefit from that kind of lift in marketing performance. 


## 5. When you respond to reviews, you improve star ratings and become a better business

Like most brands, CardsDirect considers new customer acquisition and customer retention to be the main challenges to their business.

And they’ve found that collecting customer reviews has helped with that.

Sure, favorable reviews have straightforward benefits for building trust with new and existing customers, but unfavorable reviews present a unique opportunity in their own right. 

CardsDirect x Trustpilot Testimonial - Lynell Brown

Not only that, but the team at CardsDirect has noticed that __one third of customers go back and update their unfavorable reviews to be more positive__ once someone from the company reaches out about the issue.

Because of these great results, responding to customer feedback is taken seriously at CardsDirect. The team reads every single review that comes in, and if a poor review is spotted they respond ASAP and do whatever they can to make it right. 

It’s clear to the team that reviews not only help them deliver [excellent customer service](https://uk.business.trustpilot.com/reviews/learn-from-customers/3-ways-reviews-can-help-you-deliver-excellent-customer-service), but also provide a roadmap for how they can get better as a business.

So far, their reviews have provided insights into products and services that customers want that the company might not have considered. They also help the team spot trends that the company ought to look into, such as issues with shippers or printers, or even the product design itself. 

One example is when they noticed that several unfavorable reviews all mentioned that the font size of a particular product was too small. Thanks to this clear pattern in their reviews, it was easy for customer service agents to relay this feedback to the product team, who swiftly updated that product online. 

### A dedicated review strategy is essential for a trustworthy reputation. Build yours with Trustpilot.

When asked why they chose to build their online reputation with Trustpilot, the CardsDirect team says it best:

*“The Trustpilot platform has an intuitive interface, and offers easy-to-use integrations that allow us to keep our brand identity. Set up was simple, so we were able to hit the ground running collecting reviews across multiple brands.”*

And while we appreciate their kind words, we admire their __commitment to consumer trust__ even more. 

*“‘Trust’ by definition is the firm belief in the reliability, truth, or ability of someone. It’s our goal at CardsDirect to exemplify all three of these brand traits. There wouldn’t be CardsDirect without trust.”*

If you’d like to learn more about reviews, and how they help you grow brand trust and show brand trust, request a demo today. 

We’d love to help.



5 Trust-building tactics any brand can learn from CardsDirect's review strategy

SendCloud Logo

SendCloud case study

SendCloud Case Study

Doing your shopping online has never been easier, but it also presents online stores with quite a few challenges. Orders get processed, packaged, sent and, quite often, returned. All in all, the journey of a single package can make for a lot of fuss. 

Enter SendCloud, who offers online stores a helping hand by automating this entire process. From picking and packing to sending and returning, SendCloud’s software ensures everything runs that vital bit smoother, faster, and more efficiently.


SendCloud Key Benefits of using Trustpilot Updated

## Inform, innovate, impress

[SendCloud](https://www.sendcloud.com/) uses Trustpilot to get in touch with their customers. This allows them to:

1. Get informed on how they’re performing
2. Find out where they can innovate and optimize
3. Have a platform that allows them to impress their customers with social proof

As of right now, the company has collected 1,632 B2B-reviews on Trustpilot with an average TrustScore of 4.5 out of 5. SendCloud showcases their reviews, average TrustScore, as well as the Trustpilot logo on their website.


SendCloud quote social proof

### The proof is in the pudding

Just recently, SendCloud’s marketing team launched a retargeting campaign where they A/B tested Trustpilot’s effect for three weeks. One half of the audience was shown regular Facebook ads, while the other half was shown the same ads with the addition of the Trustpilot logo and star rating. 

The results speak for themselves: the Trustpilot version had __an increased conversion rate of 125%__, and the conversion cost was __30% lower than usual__.




SendCloud Quotes Conversions

Just adding the Trustpilot logo and star rating to their Facebook ad made a world of difference for SendCloud. 


SendCloud ad creative with and without social proof

SendCloud ad creative A/B test with social proof

### Feedback-driven progress is the best progress

SendCloud’s customer service department also actively reaps the benefits of reviews. Using an [integration between Trustpilot and Zendesk](https://support.trustpilot.com/hc/en-us/articles/227199548-Zendesk-Trustpilot-Integration), SendCloud’s customer service is automatically informed every time a new review comes in. 

The integration also makes it a piece of cake to reply to the review from within Zendesk. 

A [Slack-integration](https://zapier.com/apps/slack/integrations/trustpilot) then makes it easy to share the reviews with the rest of the company. Compliments, valuable feedback and points of criticism are all addressed, so internal processes are continuously improved and optimized. 

For example, if a lot of reviews focus on a specific feature and how it could be improved, SendCloud’s UX designers get informed and involved.



SendCloud quote Trustpilot is intuitive

### Growth ambitions on an international scale

SendCloud is growing rapidly, both nationally and internationally. Their mission is to help every retailer in the world optimize their shipping process. That’s why SendCloud also collects reviews from customers outside of the Netherlands, so they can win over the confidence and trust of companies in other markets. 

Using Trustpilot’s [tag function](https://support.trustpilot.com/hc/en-us/articles/203840856-Tagging-and-pre-tagging-service-reviews), reviews can be sorted and showcased based on language. So when you visit SendCloud’s German website, you’ll be presented with their overall star rating, but only German reviews.


SendCloud x Trustpilot case study quote on building trust

At the moment, SendCloud has Trustpilot reviews in English, German, Dutch and French, but it’s not going to stop there. Their ambition is to be active in eight new countries within the next two years. By now, the company has a very good grasp on what does and doesn’t work when entering a new market. 

One of the most important elements is building up trust and brand awareness — and reviews play a pivotal role in both of these things. 

Ready to increase conversions with the power of your customers? Create a free Trustpilot account to get started today.


How SendCloud achieved higher conversion and lower cost with Facebook ads

IceLolly Logo

Icelolly case study trustpilot

Icelolly statistics.PNG

- 7,700+ reviews
- 9/10 TrustScore
- Google Seller Rating increase from 0 to 4.5
- 100% review response rate
- 90% of all reviews are 4 or 5 star


### Why Trustpilot?

When we first spoke to Icelolly.com, Sharon Addy, Compliance and Customer Experience Manager, explained:
 
“We’ve got one of the widest selections of holidays out there, and we’re determined to help people find the holiday that’s special to them.” 
 
Today, it’s safe to say that Trustpilot is an even more important part of the business. Icelolly.com still wishes to carry on growing by building an even stronger review strategy and by boosting consumer trust and loyalty with customer feedback.
 
“We find that customer feedback is key to success, and we’re keen to build this to the next level. Our TrustScore means everything to the business, and it plays a vital part in helping us build consumer trust in our brand.”



### ‘We’ve seen a Google Seller Rating increase’

With thousands of reviews, Google began taking notice of Icelolly.com’s fresh content and prominence in the holiday field.

For this, they’ve seen their search engine rankings improve, often appearing on the first search engine results page alongside their Trustpilot business profile.

And it doesn’t stop there - Google Seller Ratings improved too.

“With Trustpilot we’ve been able to benchmark our performance against other travel businesses,” says Sharon.

“We’ve seen our Google Seller Rating increase to an overall score of 4.5 (out of 5) as a result of the reviews we’re collecting, which is a great achievement from our standing start.”

### Using Trustpilot internally

Icelolly.com uses the Trustpilot tool in a variety of ways: Service Reviews, Dashboard, Analytics, Get Reviews… The holiday comparison website believes leveraging Trustpilot as social proof plays a big part in the company’s success. That’s why Icelolly.com’s marketing team recently started promoting Trustpilot via email and social platforms.

“We use Trustpilot across social platforms such as WhatsApp, Facebook, and also via our influencer hub. The team have only just started promoting customer feedback through these platforms and the number of reviews has already increased dramatically.”


Icelolly reviews facebook.PNG

Since Icelolly.com started promoting reviews via email and social channels, their TrustScore increased from an initial 8.7, to a great 8.9 in just 6 weeks, and recently went up to a fantastic 9/10! 

The travel user journey can be long, so it’s important to keep consumers engaged with your business at every step of the journey. To build trust throughout the research booking processes, Icelolly.com leverages Trustpilot reviews on all its website’s key pages.


Icelolly trustpilot widget website.PNG

On top of sharing reviews through key channels, Icelolly.com works hard to maintain its great TrustScore and brand reputation by encouraging the team to respond to every review within a 24-hour period. 

“We have learnt a lot from using Trustpilot over the past couple of years. We aim to respond quickly to every review, and should a reviewer have any issues with our service, we pride ourselves on acting upon the feedback and helping our customers as much as we can.”

Icelolly.com takes on board every comment which is left, and learns from it as much as possible. 

“We made a lot of changes to Icelolly.com over the past couple of years, some of which have come from the comments received from our Trustpilot users.”

Aside from consumer-facing benefits, Trustpilot has affected staff morale positively too.

“Trustpilot has had a positive impact internally as we’re able to share the happiness our customers feel. It’s become an integral part of our business, with performance being shared and discussed at a senior level on a weekly basis.”

Icelolly.com uses Trustpilot to showcase its great reputation and learn from customer feedback, but also likes to engage with its existing and new customers to improve the overall client-company conversation, and boost customer loyalty.

### Going forward…

“The challenge Icelolly.com will face going forward is to maintain and improve its great TrustScore, and keep collecting more reviews. Reinforcing trust in Icelolly.com plays a vital part in making it a successful business, and Trustpilot is helping us achieve our long-term goal.”

“I would recommend any company who are wanting to gather customer reviews to do it through Trustpilot. The interface is easy to navigate, use, and manage, and the staff are always here for any questions you might have.”

With so much commitment to Trustpilot, Icelolly.com is securing a trusted, transparent future. Isn’t it time you joined them?


Icelolly.com takes the lead with its growing reputation

LoveBook Logo

LoveBook x Trustpilot Case Study

LoveBook x Trustpilot Case Study Video

LoveBook Key Benefits of using Trustpilot Reviews

## Building up social proof throughout the shopping journey

So, how do you convince leery customers to take a chance on a never-before-seen gift idea? You put signals of legitimacy and third-party validation right wherever they’re looking, of course. 

Chris and the team at LoveBook knew that anytime customers type “LoveBook reviews” into Google, they’re still researching their purchase. They’re not totally sure about the shopping or product experience they’ll have with the company, so they’re on the hunt for trust signals like social proof that others just like them had a positive experience with LoveBook. 

Before joining Trustpilot, LoveBook didn’t have a whole slew of reviews to help convince potential customers about their product. Now, when a customer searches online for “LoveBook reviews” they see LoveBook’s display ad with [Google Seller Rating stars](https://business.trustpilot.com/reviews/google-seller-ratings-adwords-perform-better-than-ever) first in the SERPs, followed closely by [LoveBook’s business profile page on Trustpilot](https://www.trustpilot.com/review/www.lovebookonline.com) and its [organic Review Snippet stars](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) ranking second in organic results. 

That’s a one-two punch of trust signals if we’ve ever seen one, and as Chris mentioned in the above video — this degree of social proof certainly takes the heavy lifting off of [other marketing activities](https://business.trustpilot.com/reviews/build-trusted-brand/using-trustpilot-reviews-in-your-marketing-strategy). It’s pretty well established that [more is better](https://business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews) when it comes to reviews and social proof, and LoveBook is in great shape on that front with more than 32,200 reviews at the time of publication. 

Chris and his team have realized over the years that some customers just want to look at the star ratings, and some want to look at the percentage of positive reviews. Either way, with a __TrustScore of 9.5 and 89% of their reviews clocking in at 5 stars__, they’re leading with a phenomenal reputation when potential customers go looking for them online. 


LoveBook Trustpilot Profile Page

## Perfecting new features with some help from Review Insights

When Trustpilot launched [Review Insights](https://business.trustpilot.com/reviews/learn-from-customers/introducing-trustpilots-new-machine-learning-tool-review-insights), the team at LoveBook was immediately intrigued. With so many reviews at their fingertips, they knew they were likely sitting on a [goldmine of consumer insights](https://business.trustpilot.com/reviews/learn-from-customers/what-are-consumer-insights-and-how-do-i-use-them) that could help their business grow. 

Adopting the [Review Insights](https://support.trustpilot.com/hc/en-us/articles/360012057153--Get-a-deeper-understanding-of-your-reviews-with-Review-Insights) feature allowed Chris and his team to see how they were doing as far as the UX on their website, to the quality of the books they shipped, down to personal anecdotes about how the gift was received. 

Now when the team at LoveBooks releases a new feature or capability on their website, they create a Review Insights topic segment to track sentiments about that particular aspect of the LoveBook customer experience. 

For example, when they piloted a new site feature that allows shoppers to rapidly build a custom book, they wanted to track what users thought about the updated experience. Their Review Insights segment for this new feature revealed that their sentiment score about the book-building experience increased from __67 to 89 in just two weeks__. 

That’s a __33% increase in sentiment score__, and a big vote of confidence for their new product feature. 

LoveBook now applies this strategy to all of their new product and feature releases, so they can ensure they’re delivering an ideal shopping and gift-giving experience to their customers.

## Using review content to go the extra mile for customer experience 

There’s no question that using consumer insights to fine-tune feature releases leads to big wins in business, but Chris and the team at LoveBook saw another creative opportunity to use review content to complement their well-loved products with an unforgettable customer experience. 

Because Trustpilot reviews allows the team to zero in on the emotional stories behind each review, the team at LoveBook can easily foster a one on one relationship with customers who need a little extra love in their lives. 

That’s why Chris and his team were inspired to __start an internal company initiative called Simply Love__. 

Whether it’s sending the customer a condolence card to support them in a time of need, or a thoughtful gesture like donating to a relevant charity in their name, we have no doubt that the Simply Love program means the world to LoveBook customers. 

## Become more customer-focused and your business is sure to thank you

At the end of the day, LoveBook has done an excellent job of using Trustpilot to build customer confidence at the top of the buying journey — but perhaps more importantly, they’ve also created a dialogue with their customers that allows them to turn good feedback into great products and experiences. 

If you’re ready to join LoveBook at the frontlines of customer-centricity, click the banner below to request a demo.








LoveBook reveals how review insights bring them closer to their customers

PhysioRoom Product Reviews case study hero image

PhysioRoom Trustpilot Product Reviews Key Benefits

To better understand how the business uses product reviews to learn from their customers and exceed sales targets, we spoke with Lee Bannister, Head of Contact Center at [PhysioRoom.com](https://www.physioroom.com/).




Lee Bannister Implementation Quote

## Understanding the attributes behind the product rating

Because PhysioRoom.com also manufactures some of its products, they look to product reviews to inform their internal product development and to make sure they’re providing exactly what their customers need. For example, if a product has consistent reviews citing low value for money, they know everyone would benefit from refining that product.

For this reason, they were particularly interested in a product review solution that made it super easy for customers to describe specific characteristics. 

Enter: [Product Attributes](https://support.trustpilot.com/hc/en-us/articles/360011913693-Product-Attributes-Ask-customers-to-rate-details-of-your-product), a Trustpilot feature that allows customers to rate key product features, thereby providing helpful insights to fellow shoppers and valuable feedback to product sellers. 

Because Product Attributes are a standard out of the box feature for Trustpilot Product Reviews, it was easy for PhysioRoom.com to get everything up and running. In no time it was clear that offering this kind of in-depth look at specific product characteristics leads to customer confidence and easier purchasing decisions (read: more online sales).

Lee Bannister Product Attributes Quote

Their Product Return Specialist also benefits from this additional level of insight into their products and expects to see a lower rate of return now that customers are far more informed about the product before buying.


Trustpilot product reviews

## Why the method of collecting product review matters

Before signing on for Trustpilot Product Reviews, PhysioRoom.com only collected product reviews with a link in the order confirmation email, and on the product page itself. As a result, they had just a humble number of reviews flowing in, making it difficult to use them as a resource for product development or customer feedback. 


Lee Bannister reviews increased by 2000 percent

With Trustpilot Product Reviews, their customers are asked to leave the review 10 days after they purchase an item. This simple tweak in the review collection process resulted in a huge increase in product review collection, from 10 reviews on average to 200 reviews per month — an impressive 1,900% increase.


Before and After Trustpilot Product Reviews

Product Review Collection Before and After Trustpilot

The team at PhysioRoom.com also attributes some of this success to [the power of third-party validation](https://uk.business.trustpilot.com/reviews/why-87-of-consumers-find-ads-more-trustworthy-with-trustpilot). Because the Trustpilot review invitation email features the Trustpilot logo and stars, customers feel confident in the integrity of the review platform and are more likely to leave a review. 

## Exceeding sales targets with Trustpilot Product Reviews

On top of their booming review collection, PhysioRoom.com has noticed some additional improvements since implementing Trustpilot’s Product Reviews — the detailed information available through Product Attributes has even created a positive ripple effect on the consultative way the sales team discusses products and solutions with customers. 

With the higher number of detailed reviews to refer to, the sales team is empowered to deliver nuanced and accurate product information to make sure customers walk away satisfied every time. 

PhysioRoom.com has also enjoyed an uptick in sales from their B2B customer base of medical and fitness professionals, who also read their newly detailed product reviews and refer to relevant ones during their patient consultations. Incorporating this helpful source of information (and a healthy dose of social proof) into their patient and client consultations has led to a steady increase in sales of PhysioRoom.com’s products — __translating to a solid 8% increase in their B2B product sales month on month__. 

As PhysioRoom.com continues to grow and improve, we have no doubt that they’ll harness the power of Trustpilot Product Reviews in new ways that lead to better product offerings, and ever-improving experiences for everyone.

Ready to join them at the front lines of customer experience and innovation? Trustpilot can help you use Product Reviews to learn key insights from you customers.

How PhysioRoom.com increased product review collection by 1900% with Trustpilot

## How Fantastic Services leverage Trustpilot

### 1. Encourage customer feedback

The company understands that no matter how refined a service is, there is always room for improvement. That is why every time one of the company's existing or new customers receives a service, Fantastic Services [sends an еmail](https://uk.business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews) encouraging the customer to share about their experience. 

By doing so, the company has the chance to learn about the positive or negative aspects of a certain service. Besides taking the feedback and applying it to improve the company’s products, if a client of Fantastic Services has experienced any sort of issue regarding a service, a customer care specialist will contact them to resolve the matter. 


Fantastic services rate service trustpilot

### 2. Optimise click-through rate

In a sea of competitors for customer attention, having a boost in the SERPs (Search Engine Result Pages) is a big advantage. Thanks to Trustpilot, Fantastic Services has the chance to catch the client’s eye by displaying a star rating through Google Ads. This extension, [Google Seller Ratings](https://business.trustpilot.com/reviews/how-to-land-great-reviews-and-boost-your-google-seller-rating), can considerably improve your click-through rate. Indeed, this allows potential customers to get a clearer idea early on the brand’s reliability, which in result can encourage them to visit the website.




Fantastic services google seller ratings

### 3. Build trust throughout the buying journey

In order to boost the customer's trust in Fantastic Services, the company has made use of the Trustpilot widget by placing it on key pages and various other areas of their website.


Fantastic services trustpilot widget onsite

This extra step aims to defuse any doubt in potential clients towards the company while building credibility at every stage of the customer journey.

### 4. Showcasing trust signals on social media 

Nowadays, having a [social media presence](https://uk.business.trustpilot.com/reviews/build-trusted-brand/trustpilot-guide-to-social-media-reputation-management) is vital for any brand. Being open about the company’s customer ratings is of high importance to Fantastic Services. That’s why the company uses social media platforms like Facebook and Instagram to share their customer reviews with the public. This way, the brand creates a prerequisite for a quality client-company conversation, while showcasing the services it offers.


Fantastic services uses social proof in their Facebook post

Fantastic services Trustpilot review social

## Why Fantastic Services chose to work with Trustpilot

One of the main reasons behind Fantastic Services’ decision to start working with Trustpilot is the transparency that the open review platform provides. Fantastic Services understands the importance of online reviews in today’s competitive market, and wants all of their customers to have the chance to share their experiences with both the company and the public.  

In this area of business, it’s important to gather as much feedback as possible in order to collect great customer insights and improve the quality of the services provided and, of course - to make sure that the client-company communication is kept up to the highest standard. 

Find out how Trustpilot could help you too, request a free Trustpilot demo below.


fantastic services and trustpilot

How Fantastic Services use Trustpilot to improve their client-company conversation

With their easy-to-use app and great customer service, they’ve achieved an amazing 4.6/5 TrustScore from over 25,000 reviews!

To better understand how [YourParkingSpace](https://www.yourparkingspace.co.uk/) leverages Trustpilot reviews to revolutionise parking in the UK, we spoke with Tamar Sakadjian, Brand Marketing Director.

__Trustpilot: Why was trust important to you before coming to Trustpilot?__

__Tamar Sakadjian:__ As a start-up disrupting an industry that has remained stagnant in processes, we frequently found ourselves defending the modern digital pre-book concept to car park operators and other commercial clients. 

Rather than battling archaic perceptions in the boardroom, we found the power in showcasing trust and user experience to senior managers and decision-makers far outweighed the infant case studies we had.

__Trustpilot: How do you collect reviews from your clients through the use of your app?__

__TS:__ At the end of a booking, we send a push notification to drivers, and ask them to review the space they just parked in. This push notification is followed up by an email and reminder email if the review has not been made, providing 3 touchpoints in an effort to obtain some insightful feedback.

Yourparkingspace app

__Trustpilot: Are there multiple departments or teams using Trustpilot?__

__TS:__ Our Quality Control team manage our Trustpilot reviews and report on the issues and solutions we’ve provided over the course of the month, supported by technological recommendations as well as process and policy recommendations off the back of the reviews. These reports are provided to senior management each month, who then review the recommendations, and implement the relevant suggestions. 

Our Business Development department also use any feedback about a commercial location (product review) to optimise our relationships. For example, reviews about a complicated entry or exit process for a driver are used to approach our commercial partners for direct integrations between their barrier technology and our booking platform. 

__Trustpilot: How do you use Trustpilot reviews to build trust, grow, and innovate?__

__TS:__ Our CEO, Harrison Woods, promotes our Trustpilot reviews via his email signature:

“See YourParkingSpace [Clients](https://www.yourparkingspace.co.uk/car-park-management/case-studies) and check out our [Trustpilot reviews](https://uk.trustpilot.com/review/yourparkingspace.co.uk?utm_medium=trustbox&utm_source=Mini). 🚀🚀🚀🚀🚀🚀”

We also showcase our great star rating on our homepage and parking pages. And we have a section on our homepage that is dedicated to showcasing our Trustpilot reviews.



Trustpilot social proof on the website of yourparkingspace

homepage reviews yourparking space trustpilot

trustpilot reviews yourparkingspace

From time to time, we share selected Trustpilot reviews across our social media channels. It’s a great way to share social proof and remind our followers what our existing customers think of our service.

yourparkingspace twitter

We need to listen and understand both the parts of the service that our users’ value, as well as the common pain points in order to develop actionable insights for the development of our platform.
 
Our biggest advancement came from the common grievance of on-site staff at commercial partner locations being unfamiliar with the pre-book initiative managed by top-level management within the organisation. This caused frustrations on arrival, and added demand from our Customer Happiness team - a less than seamless experience overall. 

YourParkingSpace leveraged these reviews in conjunction with revenue forecasts to convey the importance of a direct integration with legacy technology at the car park. Our pre-book platform integrates directly with any parking management system, feeding all booking details through to the onsite technology, and identifying pre-book customers as authorised vehicles without the need of human intervention.

__Trustpilot: Have you measured any improvements from leveraging reviews across your marketing channels?__

__TS:__ User reviews are crucial to the development of the YourParkingSpace platform and have significantly improved the overall service quality we deliver. 

Our rapid growth in both booking numbers and space listings came unsurprisingly as a result of positive social proof magnified by the use of Trustpilot as a ‘trust symbol’.

Notable improvements made to our service have been:

1. __Introduction of a refund and cancellation policy__ to pre-set expectations for both Driver and Space Owner and keep our customer service levels consistent.
2. __Overhaul of our communication strategy__ including transactional emails, text message notifications and application push notifications, guiding both Drivers and Space Owners every step of the way.
3. __Assembled a dedicated Quality Control team __to monitor, listen and action feedback from our users, as well as tighten listing checks in-house to ensure a high quality of new locations are being made available for bookings.

__Trustpilot: What are your challenges going forward as a business?__

__TS:__ Supplying the demand of drivers that need a parking space will be one of our challenges moving forward as a business. Building our inventory at the rate of demand will be difficult, however, our growing brand presence and commercial partnerships with property giants such as Whitbread Plc, Regus Group Plc and Tesco Supermarkets, will provide us with the platform to grow the number of available parking spaces at a far quicker rate, illustrating the importance of our commercial relationships within our mission to revolutionise parking in the UK.

Overcoming resistance from traditional parking operators is another notable challenge, and one in which Trustpilot plays a pivotal role. Traditional companies within the sector can sometimes view YourParkingSpace as a threat to their business as opposed to embracing the technology solutions we provide, and identifying YourParkingSpace as an enabler. We enable traditional and offline car parks to continue their business in the future, the digital revolution.

Keeping up with industry advancements and environmental duty of care is our most exciting challenge. EV, driverless vehicles, smart cities, making sure that we are embracing technological advancements within the industry, and developing our service in line with consumer and environmental demand is a challenge we enjoy facing every day. 

[Find out more](https://www.yourparkingspace.co.uk/using-yps/drivers) about YourParkingSpace, or [download their app](https://www.google.com/url?q=http://onelink.to/4wbsup&sa=D&ust=1557997804237000&usg=AFQjCNEDbZyF4WH2EOQOATZtdZWdeWgdTw) today.

__With so much commitment to Trustpilot, YourParkingSpace is securing a trusted, transparent future. Isn’t it time you joined them?__


yourparkingspace case study

Why YourParkingSpace chose Trustpilot to stay true to its customer service mission

Video Credit Conseil de France FR subtitles

Trustpilot reviews can help you improve your customer experience too. Create a free account below.

credit conseil - trustpilot case study

How Crédit Conseil de France uses reviews to improve customer experience 

## How Canvas Factory uses Trustpilot to build trust

When Canvas Factory started exploring review solutions, they were looking for two things: a licensed Google Review partner to gain more visibility via Seller Ratings and Review Snippets, and a platform that would be recognised globally. 

Working with Trustpilot has allowed Canvas Factory to get more visibility earlier in the journey. Having reviews displayed right on SERPs (search engine results pages) means customers who plan to purchase a product will be provided with as much information and user-generated content as possible, before they’ve even landed on the website.


Screenshot 2019-04-24 at 11.21.16

In addition to displaying reviews on search, Canvas Factory also showcases its Trustpilot rating and customer reviews at every stage of the journey. The website’s homepage and product pages all include reviews in order to boost customer confidence and reduce scepticism throughout the journey.  

Trustpilot social proof on the website of CanvasFactory

trustpilot homepage canvas factory

trustpilot product page canvas factory

The company also chose to add the Trustpilot trust mark in their customers’ shopping carts. This helps reduce cart abandonment and generally increases conversions. 

Customer reviews front and center on Canvas Factory's checkout page 

trustpilot cart canvas factory

Canvas Factory understands how important it is to showcase their reputation on social channels too. Today, 59% of consumers visit the brand’s social media account(s) once a week or more before making a purchase, and 87% of consumers trust an ad more if it has a Trustpilot logo or rating.

Tim explains:

“Sharing and posting reviews is key to amplifying trust signals to Canvas Factory’s current and future customers. The Trustpilot platform has been used to visually share reviews across the site, post reviews on social media, for broad based advertising and also to integrate reviews into email campaigns. This increases the brand’s visibility and offers consumers a chance to create dialogue, while placing the brand and products into their purchase behaviours.”


tp customer ratings

## Why engaging with customers helps Canvas Factory grow as a business

Canvas Factory chose Trustpilot as a review platform because of its openness. The business really believes it is essential for all customers to be able to give and share feedback, both positive or negative. Collecting honest feedback allows Canvas Factory to gather consumer insights, identify areas of developments, and engage with existing customers.

The team communicates with customers through Trustpilot reviews: Canvas Factory tries to keep all customers happy and satisfied by addressing issues quickly, as today, 95% of unhappy customers return if the business resolves the issue efficiently.


trustpilot review canvas factory

“Both the marketing and customer service teams use Trustpilot as a director indicator of how the brand is doing in being consistent with its values, character, and culture,” says Tim.

“Trust is such an important brand asset for us. It supports product and service improvements along with growth and revenue, and allows us to deliver a seamless customer experience.”

“The Trustpilot team have worked closely with us throughout the process, from strategy through to implementation, to ensure that we achieve success with our review strategy. This has been done through regular business reviews, strategy meetings, and A/B testing guidance to ensure that the platform delivers solutions driving results.”

As Canvas Factory continues to grow and improve, they’ll use Trustpilot reviews to continually improve their service, demonstrate their value to new, potential, and existing customers as well as boost sales and revenue.

To learn more about Trustpilot and how reviews can help your company grow, innovate and improve, request a demo below.


canvas print case study

How Canvas Factory builds trust with customers

Why upgrading to more invitations and better features was well worth the investment for Food Circle Supermarket

In this case study, we'll discuss why Food Circle Supermarket chose to upgrade their free Trustpilot plan to a paid one, and how that positively impacted their business.

Instead of looking to produce more food, they want to try and reduce food waste and the enormous strain it puts on our planet. They do this by selling surplus products from some of the largest snacking brands in the world and help distribute any product that is short dated, overstock, has old branding, or would otherwise be wasted. 

Their business model works well because it’s a win for everyone involved. They’re able to sell the surplus products at a heavily discounted rate and ship them right to their door, saving their customers time and money on the products they need. And they’re able to help brands from having to waste surplus products and deal with the logistical headache that comes with disposing of them. 

## A customer nudge towards customer reviews 
Because their prices are often more than 50% less than what the usual price would be, it was hard for them to be seen as trustworthy to new customers. Many of them just assumed there was a catch or that it was a scam. They actually started using [Trustpilot’s free platform ](https://business.trustpilot.com/signup?cta=free-signup_plans "Free plans Trustpilot")after a customer reached out to them in 2019 and suggested they get a Trustpilot page — specifically because their prices seemed too good to be true! 

By the time they had accumulated around 200 reviews – almost all of which were 5-stars – they realized the impact that positive reviews [could have on their brand reputation online](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator "The value of a trustworthy brand reputation"). At this point they could clearly see the effect customer reviews had on building trust and they knew that upgrading to a [paid plan](https://business.trustpilot.com/plans "Plans & Pricing") would get them more review invitations and other helpful features. 

## The value Food Circle received from upgrading 
Once they moved onto a paid plan they quickly started to see value in some of the new features they unlocked. With more invitations, more reviews, and better ways to leverage those reviews, their success with Trustpilot grew. 

### More review invitations 
Getting [access to more review invitations](https://business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews "3 reasons why you really need to get more reviews") was one of the main reasons they upgraded. And within less than a year of upgrading, they went from having around 200 reviews to almost 2,000. For new customers to the Food Circle brand, this means more genuine experiences they can read about to help reassure them that Food Circle Supermarket is a trustworthy brand to spend their money with. 

### Better ways to showcase their customer feedback 
Their new plan also came with better ways to use their reviews throughout their customer journey and highlight the online trust they were working so hard to build. They started by implementing a [live carousel of customer reviews](https://business.trustpilot.com/features/trustbox-widgets "Trustpilot widgets") right on their homepage, to build trust with any new visitors to their site. And with their industry becoming more and more competitive, any additional trust they could convey was a huge help in giving them a competitive edge. 

Food Circle Supermarket website

Food Circle Supermarket site

Since their reviews have been so overwhelmingly positive, they also want to point customers back to their Trustpilot page wherever possible. They started including their rating at the bottom of their emails with a link to direct people to their profile page and point them to all of their positive reviews. 

Food Circle Supermarket email footer

This way – regardless of the email’s call to action– anyone who is on the fence can take a look at the feedback from all of their happy customers and know they’re in good hands. 

With some help from Trustpilot’s [social media tools](https://business.trustpilot.com/features/social-media-tools "Social media tools"), it also became quick and easy to turn customer reviews into an eye-catching social post. 

Every brand knows that coming up with unique content for their social channels is extremely challenging. They’re aware that they need to post on a regular basis to keep up a social presence, even though the majority of branded content is something their audience [doesn’t actually want to see](https://business.trustpilot.com/guides-reports/browsers-to-buyers/the-complete-guide-to-reviews "The complete guide to reviews"). 

Food Circle Supermarket Instagram

Instead of wasting time trying to reinvent the wheel and post the same repetitive posts about their brand, they’ve unlocked a steady stream of visual content — that their customers are truly interested in — and that helps drive sales.

### Integrations to make their teams’ lives easier
For any business, systems that don’t integrate together can create massive headaches for your teams. Food Circle Supermarket uses Shopify, so it was really important that they find a review platform that had an [integration with them](https://business.trustpilot.com/partners/shopify-plus "Shopify + Trustpilot").

As a result, they’re able to add review carousels and widgets to their site in seconds, so there’s no hassle to make changes or adjustments. It’s quick and easy.

### A competitive edge and a meaningful way to interact with their customers 
Although they’re a unique business in a relatively new market, their industry is getting competitive very quickly. Their reviews give them a competitive edge because they have such great feedback from their customers and they’re sharing it wherever they can. 

It also gives their customers a meaningful way to interact with their brand. [When there’s negative feedback](https://business.trustpilot.com/webinars-videos/learn-from-customers/reviews-happen-a-strategy-of-when-and-how-to-respond "Bad reviews happen: a strategy of when and how to respond"), they’re able to take that, resolve it with the customer, and make changes to avoid future customers having the same issues. And for their happy customers, it’s a great way to foster [engaging conversations with the people who matter most](https://business.trustpilot.com/reviews/build-trusted-brand/why-engaging-in-consumer-conversations-can-help-you-build-a-trusted-brand "Why engaging in consumer conversations can help") so they feel heard. 

### Food Circle’s tips for getting success out of your reviews
Along the way there are a few things that Food Circle Supermarket has learned about how to make the most out of your customer reviews. It’s important to leverage your reviews across as many different marketing channels as possible. Because using the voice of your customers can be so much more effective than your own generic ad copy and messaging, it’s important to maximize results from your reviews by replacing your own voice with the voice of your customer.

The other secret to success with reviews is making the most of the onboarding team and asking as many questions as possible. Because there are a variety of uses and benefits to customer reviews, what works for one company may not work for another.

Paul Simpson, Commercial Director at Food Circle Supermarket

Commercial Director at Food Circle Supermarket

## Getting started with customer reviews
Are you wanting to get started but new to customer reviews? [Create a free account](https://business.trustpilot.com/signup?cta=free-signup_plans "Create your free account") and start collecting reviews today. 

And if you’re already using our free platform and are eager to see similar results to Food Circle Supermarket, consider an [upgrade to our standard plan](https://business.trustpilot.com/request-demo?cta=request-demo_plans_standard "Request a demo"). 

Hermes logo

Hermes case study Trustpilot

In this case study, we speak to Gemma Dunning, Head of Customer Experience at Hermes, to better understand why the business chose Trustpilot to build consumer trust, and how the team leverage online reviews as part of their marketing strategy.

Hermes provides a range of flexible and affordable delivery options and has a mission to be the UK’s carrier of choice.

Within the UK, Hermes operates a network of over 15,000 couriers and over 4,500 ParcelShops. This multi-channel approach offers a convenient and hassle-free delivery experience and ensures that  more than 95 per cent of their parcels are delivered the first time around.

Hermes also works with a wide range of leading retailers.  With over [1.3 million reviews](https://uk.trustpilot.com/review/www.myhermes.co.uk), a fantastic 4.3/5 TrustScore, and over 83% of reviews rated ‘Excellent’ or ‘Great’, it’s safe to say that Hermes take its customers’ satisfaction very seriously.

In this case study, we speak to Gemma Dunning, Head of Customer Experience at Hermes, to better understand why the business chose Trustpilot to build consumer trust, and how the team leverage online reviews as part of their marketing strategy.

## Why Hermes joined Trustpilot

“We chose Trustpilot as a review partner back in 2014. We wanted to grow our brand reputation and enhance our review strategy to hear more from customers, and get a better understanding of the service we’re providing. It also gives us the opportunity to show our potential customers the quality service our brand provides alongside third-party validation,” says Gemma.

“As we change and modify our review strategy, Trustpilot has been there to support our goals and momentum towards being proactive with our customers and showing more of our customers’ voice across our channels to let them tell our story.”

## How Hermes uses customer feedback to improve and innovate

This year has been quite a milestone year for Hermes. It reported a record-breaking year in parcel delivery, heightened due to the COVID-19 pandemic, as their key workers continued to deliver to homes across the country. They also exceeded volumes that they’d only previously seen during the peak Christmas season, and executed their five-year growth plan in just five
months, whilst continuing to learn from every single review they received in that period of time.

Since  joining Trustpilot in 2014, Hermes has collected a whopping 1.2 million reviews. Hermes implemented a wider scoping proactive strategy for Trustpilot in 2018, which contributed to the rise in reviews. 

To better understand their audience’s needs and wants, Hermes produces a weekly summarised report of their customers’ feedback, which is shared across the business – including its department leaders and members of its Customer Experience committee.

“Our Trustpilot ratings and reviews are an important metric of our customer service for the board and heads of departments, and it’s a great indication for our business and helps employees understand the bigger picture around customer satisfaction across the industry. A lot of our departments leverage the customer insights we collect. Everyone in the business is interested in
the performance of our reviews. The insights are always utilised in a way that provides guidance and direction for our department leaders,” says Gemma.

Hermes uses [Trustpilot’s Review Insights tool](https://uk.business.trustpilot.com/reviews/learn-from-customers/introducing-trustpilots-new-machine-learning-tool-review-insights) to extract trends and positive and negative sentiments from their reviews. This also helps them get an overview of their response rate, performance, and TrustScore.

Gemma explains: 

“Every week, we focus on a different key topic and highlight our customers’ stories and experiences around this. This lets us dive deeper into specific areas to understand what’s working well and what we need to improve. It provides us with actionable insights so we can start investigating areas we need to focus on.”

Using the Review Insights tool, Hermes can identify patterns which allow the team to delve deeper into the experiences raised by  customers. Based on previous feedback, Hermes has now placed a number of resolutions across the customer journey, including making updates to the contact page.  The team are continuously working to improve  service and go the extra mile for
their customers. Since implementing these changes, Hermes has observed an improvement in customer sentiment.

Other Hermes teams also like to use customer feedback to assist in their projects:

“Our tech team has also benefited greatly from the customer feedback we’ve received regarding our Hermes App. As we’re able to pull out specific insights regarding the app, we’ve identified new aspects of the UX we haven’t uncovered before, and it gives us a great understanding of
what our customers are thinking and feeling. Our app recently won an 'App of the Year' award, and for the submission of that award we used
our Trustpilot reviews to show how appreciated and useful the app is to our users.”

## How Hermes showcases customer feedback

Hermes is proud to showcase its Trustpilot rating and reviews across their marketing channels, including all of its social media platforms, digital ad campaigns, and client-facing materials.

Hermes Trustpilot reviews example

The business actually found that ad campaigns which included Trustpilot content resulted in lower average CPCs and brought their average CPA down significantly.

Hermes also uses Trustpilot’s Image Generator tool to create organic posts on social media and showcase some customer reviews.

Hermes Trustpilot Image Generator

Hermes Trustpilot Image Generator 2

But that’s not all. Hermes is also developing its strategy to incorporate Trustpilot ratings and reviews across other marketing channels, such as TV, in order to share the message more broadly.

Hermes also likes to celebrate special Trustpilot achievements, like its 1 million review milestone, or improvements in TrustScore, by sharing them on social media.


Hermes social media Trustpilot

## The final word…

“We aim to be an open, transparent and a responsible business seeking feedback across the customer journey, including via invitations to all our customers, as we’re keen to promote our partnership with Trustpilot as a trusted, well-respected platform,” explains Gemma.

“With the use of TrustBoxes across our website pages, we showcase that we’re a leader in consumer parcel delivery. We know that the “Excellent” badge is a great thing to be able to share, to not only earn the trust of our customers, but also to encourage customers to continue sharing their honest opinions because we take that very seriously.

Showcasing our reviews across our customer journey is also a way for us to direct customers and potential customers to our Trustpilot business profile page, so they can read all of our reviews, and use it as the official channel to share their own thoughts.”

If you’re interested in collecting actionable consumer insights, and building trust at every stage of the customer journey, just like Hermes has, why not request a free Trustpilot demo? It’s quick and easy, just click the link below.

How Hermes found success using Trustpilot’s Review Insights tool

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Honest Marketing report - Banner image

### Brand integrity: the new frontier for marketing

[Get the report here](/guides-reports/build-trusted-brand/brand-integrity-the-new-frontier-for-marketing?cta=banner)

Discover how Trustpilot customers use our review platform to enhance their reputation and business. From increasing conversions to improving their whole customer experience and more.

Customer Stories

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