Customer story

Improve your business with a deep understanding of how your customers feel

Improving the business experience

The most successful brands are constantly using data to improve their business and the experience their customers have with them. This can involve things like expensive consulting, consumer research surveys, focus groups, and more.


But you already have all the data you need to build an excellent customer experience right at your fingertips. What your customers say about you online (the good, the bad, and everything in between) offers all of the insights you need into where you can improve your business to build a brand your customers love. And Trustpilot can help you unlock them.

From helping them run smoother product releases to building award winning UX based off their customer feedback, take a look at some of our customer results below

AI-powered Review Insights helped the LoveBook team see how they were actually doing from website to quality. Now they create a custom Review Insights topic each time they release a new feature to track sentiment around that release.

Staysure holds regular meetings to review complaints identified by Review Insights as their top customer issues, so they can ensure that future customers don’t experience the same problems.

Evri's tech team pulls insights regarding their app and has identified new areas for improvement in their UX that they hadn’t been aware of before before. They even won app of the year.

AI-powered Review Insights helped the LoveBook team see how they were actually doing from website to quality. Now they create a custom Review Insights topic each time they release a new feature to track sentiment around that release.

Staysure holds regular meetings to review complaints identified by Review Insights as their top customer issues, so they can ensure that future customers don’t experience the same problems.

Evri's tech team pulls insights regarding their app and has identified new areas for improvement in their UX that they hadn’t been aware of before before. They even won app of the year.


“Trustpilot allows us to see the positive and negative sentiments from our customers in an unbiased way. Seeing the good and the bad allows us to improve our process and fix any pain points that customers help us identify.”


Mick Sawyer
NH Cash

Serving up the voice of the customer


Trustpilot offers you a variety of ways to analyze your reviews for trends that can help you improve your business:

Your dashboards give you insights into how your reviews are impacting search, help you tweak review collection strategy to collect more feedback, and track and forecast changes in your customer happiness levels.

We also package up your review analytics so you can monitor trends in your reviews, get tailored tips to improve your review strategy, and find answers to any of your performance questions. 

If you’re looking for really deep insights into your reviews, our machine learning model helps you gain an understanding of how your brand is perceived over time, with different sentiment scores for different topics. You can even categorize your feedback, see how consumers feel about your top competitors across key topics compared to you, and more.

Take the first step and book a demo with an expert to learn more about Trustpilot