Build a Trusted Brand

Brand integrity: the new frontier for marketing

Wednesday, November 3, 2021

Our new report explores consumer expectations surrounding purpose-driven brands, including which social, political and environmental stances make them more or less likely to buy from or recommend a brand.

The consumer research uncovers:

  • How much a brand’s purpose matters to consumers today

  • The top social, political and environmental stances consumers consider when making a purchase

  • Which factors make consumers less likely to buy from a brand

  • Which information sources consumers check to find out if brands live up to their claims

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