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Trust matters: how trust amplifies TV ads

Friday, February 16, 2024
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Trust matters: how Trust amplifies TV ads

TV advertising can be a very effective method for brands, but it can also be a very expensive one. Even small increases in conversions can have an immense impact on a campaign’s ROI. We commissioned Kantar to learn more about the effects of Trustpilot in TV ads and to run live tests with brands who were featuring us in their creatives. 

Click the link below to learn more about their findings, including: 

  • Measuring the impact of consumer reviews in TV advertising

  • Best practices for incorporating trust ratings in a TV narrative

  • Which segments Trustpilot helps move the most

  • Which businesses brand validation works best for

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