Inside Trustpilot

Trustpilot celebrates 50 million reviews!

Wednesday, November 7, 2018
Trustpilot celebrates 50 million reviews

This month, we’re celebrating our 50 millionth Trustpilot review.

So to mark this milestone, we got all of our employees to film themselves celebrating (so you can finally get a glimpse into the people behind the stars!)

Milestones can be arbitrary, but 50 million is a lot of reviews! That’s one every 6 seconds for the last ten years, so we thought this was a good enough excuse to celebrate properly.

We all thought about it thoroughly…

Should we do 50,000,000 shots? Eat 50,000,000 cupcakes? Blow out 50,000,000 candles?

But the more we talked, the less all of this made sense.

Why, I hear you ask?

Well, because those 50,000,000 reviews aren’t about us. They’re about you. Anyone who’s ever shopped online and left a review on Trustpilot has contributed to this success, and we wanted you to be able to celebrate with us.

You see, we like to think of ourselves as a global and open community, and we want everyone to feel like they can be a part of it… So we asked all of our customers to share the best reviews they’d ever received on Trustpilot, using #Trustpilot50million on social channels.

Our celebratory campaign reached over 275,000 people. And we received a lot of reviews. When going through them with the rest of the team, we came across some really funny, really creepy, and really cheesy ones, so we picked some of our favourite ones for the world to read…

Are you ready? Here are our 7 winners…

Most Pawsitively Awesome Review 🐾

Trophy Pet Foods is an established pet food delivery service. They deliver British-made premium pet foods that are ethically approved. With their positively pawesome customer success, Trophy Pet Foods has achieved an amazing 9.8/10 TrustScore. As part of our #Trustpilot50million social media campaign, they decided to share their favourite Trustpilot customer review with their 430+ Twitter followers!

Why we loved it

We don’t know about you, but at Trustpilot, we furmly believe every pet should have a knight in shining armour.

Trophy pets food trustpilot review

This Review Isn’t Kitten Around 🐱

Home & Roost has got you and your furry friends covered! The business sells some of the best products on the market, at the right price. On top of that, they’ve made great customer service a real meowssion of theirs, and believe that customer reviews is the only way to trust a company you’ve never used before. So far, they’ve collected over 1,000 reviews with Trustpilot, and pride themselves on their amazing 9.4/10 TrustScore. They shared this adorable review with their 733 followers on Facebook.

Why we loved it

We purrsonally loved the fact that the reviewer wrote this in both of their pets’ names!

Home and Roost trustpilot review

Most likely to make you a language superlearner 😎

Rosetta Stone is a language learning company. For the past 25 years, the company has helped millions of people learn to speak fluently, and this is clearly reflected in the 1,700+ reviews they’ve collected over the years. They’re so good, they’ll turn you into a polyglot in a matter of weeks! Don’t just take our word for it, just check out their Twitter post!

Why we loved it

This review is so relatable! Next up: Japanese?

Rosetta Stone trustpilot review

Most Likely To Make You Fall In Love 💕

MOO is an award-winning printing company that promises to deliver such great customer experience you’ll be over the MOOn. Their excellent 9.6/10 TrustScore and 9,000+ online reviews probably made it harder for them to pick their favourite … but love always wins. They shared this one with their Facebook audience, which reaches over 800,000 people!

Why we loved it

Who doesn’t love a bit of romance? This review put us in a good MOOd, and we’d definitely go on a second date with them.

Moo trustpilot reviews

Most Likely To Be Written By A Game Of Thrones Character 🔪 provides domain names, web hosting solutions, site builders, and all the tools and resources needed to build and grow ideas online. So if like us, or Jon Snow, you know nothing about any of the above, let their incredible 9/10 TrustScore and 170+ reviews speak for themselves. shared their favourite review with us, and we just had to pick it.

Why we loved it

We’re big Game of Thrones fans, you see.

Rebel trustpilot review

Best Rear-End Review 💩 is a team of vets, nutritionists and engineers that have developed crazy ways for dog owners to creature unique recipes for their furry friends. It didn’t take long before tails all over the country started wagging over the taste of recipes. Today, they have an incredible 9.6/10 TrustScore from over 12,300 reviews! To celebrate with us, they shared their favourite review with their 104,000 social media followers, and as they said “nothing raises a smile like a thorough description of a dog’s back end performance”.

Why we loved it

This one made us laugh. We hope you like it poo - sorry, too. trustpilot review

The Next William Shakespeare 📖

Savile Row is a complete one-stop shop for men’s formal shirts, casual shirts, tailored suits, silk ties and more. They take pride in creating great quality clothing, and providing excellent customer service. So if you fancy a James Bond suit, or if you think you’ve got what it takes to join Kingsman, you could be Savile Row’s next reviewer! So far, the prestigious company has collected almost 1,000 customer stories, and the one they’ve chosen is pretty special.

Why we loved it

This is probably the most poetic online review we’ve ever read! The model isn’t bad looking either.

Savile Row Trustpilot review

And it’s a wrap!

We hope you enjoyed our winners’ reviews as much as we did.

We’d like to say a massive thank you to all of the businesses who rely on us to help them make the world a better place.

And 50 million times thank you to all of the customers who take the time to share their experiences on Trustpilot, and help companies to continuously improve and innovate.

We wouldn’t be where we are today if it wasn’t for all of you.

The Trustpilot Team


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