How SendCloud achieved higher conversion and lower cost with Facebook Ads

Monday, July 15, 2019

Inform, innovate, impress

SendCloud uses Trustpilot to get in touch with their customers. This allows SendCloud to

  1. Get informed on how they’re performing
  2. Find out where they can innovate and optimize
  3. Have a platform that allows them to impress their customers with social proof

As of right now, the company has collected 764 B2B-reviews on Trustpilot with an average score of 8.9 out of 10. SendCloud showcases their reviews, the Trustpilot logo and their average score on their website.

The proof is in the pudding

Just recently, SendCloud’s marketing team launched a retargeting campaign where they A/B tested Trustpilot’s effect for three weeks. One half of the audience was shown regular Facebook ads, while the other half was shown the same ads with the addition of the Trustpilot logo and star rating.

The results speak for themselves: the Trustpilot version had an increased conversion rate of 125%, and the conversion cost was 30% lower than usual.

Just adding the Trustpilot logo and star rating to their Facebook ad made a world of difference for SendCloud.

Feedback-driven progress is the best progress

SendCloud’s customer service department also actively reaps the benefits of reviews. Using an integration between Trustpilot and Zendesk, SendCloud’s customer service is automatically informed every time a new review comes in.

The integration also makes it a piece of cake to reply to the review from within Zendesk.

A Slack-integration then makes it easy to share the reviews with the rest of the company. Compliments, valuable feedback and points of criticism are all addressed, so internal processes are continuously improved and optimized.

For example, if a lot of reviews focus on a specific feature and how it could be improved, SendCloud’s UX designers get informed and involved.

Growth ambitions on an international scale

SendCloud is growing rapidly, both nationally and internationally. Their mission is to help every retailer in the world optimize their shipping process. That’s why SendCloud also collects reviews from customers outside of the Netherlands, so they can win over the confidence and trust of companies in other markets.

Using Trustpilot’s tag function, reviews can be sorted and showcased based on language. So when you visit SendCloud’s German website, you’ll be presented with their overall star rating, but only German reviews.

At the moment, SendCloud has Trustpilot reviews in English, German, Dutch and French, but it’s not going to stop there. Their ambition is to be active in eight new countries within the next two years. By now, the company has a very good grasp on what does and doesn’t work when entering a new market.

One of the most important elements is building up trust and brand awareness — and reviews play a pivotal role in both of these things.

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