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$1.1 trillion. That's how much retailers expect to rake in this holiday season, according to [Deloitte's](https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-forecast-holiday-retail-sales-expected-to-jump.html) annual holiday retail forecast — a 4.5% to 5% jump from last year at this time across every retail category. Now if we zoom in on just eCommerce, sales are expected to grow even more — from 14% to 18% (compared to 11.2% growth in 2018), working out to between $144 billion to $149 billion in holiday sales this year. It would seem that it’s quite a time to be selling things online. But what does it all mean for online shoppers around the holidays? With billions of dollars at stake, history has proven that between October and December, 'tis the season for scams and rip offs.

If you run an online business, traffic is necessary when it comes to your business’s survival. That goes without saying. If you have no traffic, no one is finding your business, let alone giving you money. That’s why it’s important to utilise multiple strategies to bring new visitors to your site while keeping old visitors engaged and more likely to return. As hard as this may sound for small businesses, there are ways to attract more potential customers to your website. In this article, we’ll be going through 5 of the best ways to increase your traffic, who's doing it well, and how you can implement them starting today.

In a world filled with choices and decisions, it’s only natural for customers to have doubts and hesitation when shopping online. Customer hesitation often pushes consumers to do more research and compare businesses with their competitors before making a final decision. That means businesses need to work harder to convert customers or risk losing them, a troubling predicament. Overcoming customer hesitation is all about beating the competition by letting shoppers know that you’re the right choice for them. Easier said than done, sure. But that’s what we’re here for. Here are 4 ways you can stop consumers from hesitating, and convince them that you are what they are looking for.