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Having an online reputation management strategy is essential for any business. Growing competition, as well as lack of trust, can have a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive reputation, it’s easy for potential shoppers to look for another company who has gained a positive reputation by earning their consumers’ trust. Today, 84% of consumers have stopped trusting advertisements. Consumers can now research companies by cost, quality, customer experience, and more in just a couple of clicks, making marketing and advertising claims less trustworthy. Why believe an obviously biased banner ad when the real information is a quick search away? This trust deficit encourages people to rely on recommendations from other consumers more than anything else. Vendasta found that word of mouth is still the most popular method of recommendation, with over 80% of people trusting reviews as much as personal recommendation, and 92% of consumers reading online reviews. All this shows that customer feedback is one of the most impactful ways to build any business’s online reputation. Businesses need to make sure they have a business reputation management strategy in order to take advantage of the fact that consumers have shifted their decision-making process. Trust, reputation, reviews, and recommendations are all priorities that can result from the right reputation management strategy. In this article, we’ll show you why business reputation management has become essential in 2020, and how managing your reputation properly can have a positive impact on your business in the long-run.

Touted as both the antidote to diminishing returns on ad spend, and as the playbook used by conscientious brands like Patagonia and Netflix, it’s safe to say that brand affinity marketing has been getting a lot of air time. But what’s talked about less is the positive effect [brand affinity](https://wistia.com/learn/marketing/introducing-brand-affinity-marketing) can have in organic search. Let’s take off our marketing hats for a moment and remember that at the end of the day, we’re consumers, we’re internet users, and first and foremost — we’re all human. That’s exactly why we tend to gravitate towards businesses that feel less like a provider of a good or service, and more like a brand we can connect with [emotionally and ethically](https://business.trustpilot.com/reviews/the-rise-of-belief-driven-buying-3-ways-to-protect-your-online-reputation).

If you run an online business, traffic is necessary when it comes to your business’s survival. That goes without saying. If you have no traffic, no one is finding your business, let alone giving you money. That’s why it’s important to utilise multiple strategies to bring new visitors to your site while keeping old visitors engaged and more likely to return. As hard as this may sound for small businesses, there are ways to attract more potential customers to your website. In this article, we’ll be going through 5 of the best ways to increase your traffic, who's doing it well, and how you can implement them starting today.