Get the most out of your Trustpilot Reviews

Sure, you’ve heard of social proof a million times — but are you clear on exactly how it works, or the different ways you can use it to step up your eCommerce marketing? In this introductory guide to social proof, we’ll unpack exactly what it is, why it works, and then we’ll share some insights from Trustpilot partner [Best Response Media](https://www.bestresponsemedia.co.uk/) on why social proof like third party reviews can mean explosive growth for your eCommerce business.

For holiday comparison website Icelolly.com, holidays are never one size fits all. To better understand how Icelolly.com leverage Trustpilot reviews, we spoke with their Leeds-based team. Find out how a trusted reputation has helped Icelolly.com power the business forward, and how the business is still finding success using Trustpilot reviews in 2019. Icelolly.com showcases more than 130 million different travel deals from companies around the UK, giving holidaymakers a vast range of holiday options to meet their needs. Icelolly.com see around 20 million visitors a year using their comparison service. When we last spoke to them, Icelolly.com had collected 4,000 reviews, and 83% of them were 4 or 5 star. Fast-forward a couple of years, and Icelolly.com’s now got over 7,700 reviews, and 90% of 4 and 5-star review. It’s safe to say Icelolly.com’s ambitions to be the market leader are being realised.

Customer reviews play a crucial role in today’s travel-buying experience. From the time travelers start planning a trip, to the moment they complete their booking, reviews help impact multiple stages of the purchase decision, allowing travel brands to gain visibility with potential buyers, establish their credibility, and help influence the ultimate purchase decision.