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Featured articles

trustpilot valentine's day campaign
Social Proof
#ShareTheTrustpilotLove Campaign
We asked, you shared! This month, we celebrate the season of love by asking both customers and reviewers to #ShareTheTrustpilotLove to their social channels for Valentine’s Day. We received a lot of amazing entries, but at the end of the campaign, we had to choose a few of our favourites. Shoutout to the following companies for sharing the Trustpilot love 💕!
Articles
2019-02-20
building and retaining trust
Building Credibility
How to build trust to acquire (and retain) subscription customers
Subscriptions took the eCommerce world by storm a few years ago and show no signs of slowing down anytime soon. Boasting some great benefits for customers like convenience, flexibility and efficiency, it’s no surprise that there are subscription boxes for almost every product or niche out there. Plus, they’re fun! Who doesn’t love getting a gift in the mail? Along with great perks for customers, [subscriptions](http://bit.ly/2qn06oW) also have a ton of benefits for your business. [Recurring revenue](https://blog.boldcommerce.com/create-consistent-revenue-with-recurring-billing), higher conversions, and creating loyal brand advocates are just the beginning. Managing current affairs and planning for your company’s future is easier with foreseeable revenue, which allows you to allocate your expenses and revenue accordingly. Want to increase your marketing spend but don’t know if you can afford it? Estimating profits is easier than ever! Not to mention, order predictability allows you to properly control your inventory. You’ll know exactly how many orders are coming in this month, and where they’re being sent. Ready to get subscriptions up and running for your business?! Great! But, keep in mind that acquiring and keeping valued subscription customers is not a set-it-and-forget-it kind of deal. You have to create and maintain trust throughout the buyer journey and long after they’ve subscribed. The good news? Building and maintaining trust is easier than you think if you follow these valuable tips:
Articles
2018-11-02
can reviews cure trust in advertising
Consumer Insights
Can online reviews revive consumer trust in advertising?
When’s the last time you purchased something after clicking through a digital ad? If you work in digital marketing or advertising, chances are that you haven’t in some time. And just as marketers and ad professionals are wise to the advertising maneuvers we’ve come to expect on every platform, consumers are catching on, too. In the first half of our deep dive into consumer sentiments towards advertising we established that, regardless of ad format or online channel, __few consumers perceive ads as being trustworthy, and rarely take them into consideration for purchasing decisions.__ So, if the vast majority of consumers are [skeptical of ads they come across on every digital channel](https://business.trustpilot.com/reviews/trustworthiness-in-advertising-what-consumers-have-to-say), is there any ad content or messaging that resonates with consumers enough to shape their purchasing decisions? And if not, how do consumers form the intention to buy? In part two of our report recap, we’ll walk through what kinds of messaging still carry weight with consumers, and the importance of “digital word of mouth” when it’s time to make a purchasing decision. First things first.
Guides and reports
2019-02-15
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Latest articles

trustpilot valentine's day campaign
Social Proof
#ShareTheTrustpilotLove Campaign
Articles
02/20/2019
can reviews cure trust in advertising
Consumer Insights
Can online reviews revive consumer trust in advertising?
Guides and reports
02/15/2019
Priory direct journey Trustpilot reviews
Consumer Insights
Priory Direct tell us more about their Trustpilot journey
Customer stories
02/14/2019
recruitment company uses reviews
Building Credibility
Gough Recruitment reveal how they leverage Trustpilot reviews
Customer stories
02/12/2019
Trailfinders holiday
Social Proof
Why social proof is the gold standard for trustworthy travel
Customer stories
02/11/2019
ZipRecruiter Case Study Hero
Customer Experience
How ZipRecruiter reviews powered the business forward
Customer stories
02/07/2019
trustpilot-blog-more-is-better-why-review-quantity-matters-1
Building Credibility
More is better: Why review quantity matters for social proof
Articles
02/04/2019
Times Square Ads
Consumer Insights
Trustworthiness in advertising: what consumers have to say
Guides and reports
01/30/2019
frontpage-proof-icon-3
Begin collecting reviews today
Free Trustpilot account
Wildland trekking Trustpilot case study online reviews
Collecting reviews
How online reviews power Wildland Trekking's journey to greatness
Customer stories
01/23/2019
Pharmacy2U patient trust customer reviews
Building Credibility
How Pharmacy2U uses reviews to build trust with their patients
Customer stories
01/22/2019
Best Bee Brothers sales Trustpilot case study
Conversion Rate Optimization (CRO)
How Trustpilot helped this digital marketing agency boost their client's sales by 150%
Customer stories
01/21/2019
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