Building Trust in Financial Services
The digital revolution has transformed financial services. Established finance companies used to be able to rely on consumers to trust them, but with more and more FinTech companies appearing on the market, they are now facing a wave of disruption.
FinTech startups are all about innovation and are built around delighting customers. That's why today, bigger brands have to raise their game to keep up with the competition.
London Research, in association with Trustpilot, surveyed 1,000 consumers in five different European markets to better understand consumer trust in the finance industry.
In our report, The Age of The Consumer: Building Trust in Financial Services, you will learn:
- Where and how consumers find trust
- What consumers expect from finance companies
- How reviews and ratings impact consumers' decisions in the finance industry
How finance companies can succeed in today's competitive market.
Find out more, download your free copy below.
Ratings and Reviews in Above the Line Advertising
We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
The value of a trustworthy brand reputation
When a strong brand reputation becomes more important than a low price
In today’s digital era, a company’s reputation is everything.
In 2019, customers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also care more about brand reputation than ever before. Because of this, they’re more likely to trust brands that value transparency and openness.
Online reputation management was once a passive tactic that businesses turned to if something went wrong at their organisation. Today, brands of all industries and sizes need to pay careful attention to the first impression they’re making online.
In fact, 90% of online shoppers rather walk away than purchase from a company with a bad reputation.