Senior Marketing Manager (Enterprise, UK)

Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. This role will focus on scaling our Enterprise Marketing strategy and is critical in assisting us achieve our vision to create an independent currency of trust in the UK. 

You will be a key member of the Regional Marketing team, building:

• Brand awareness and growth by creating and managing the marketing investment and customer narrative in the UK. 
• Strategies that attract Enterprise customers and drive revenue at scale, working closely with global Marketing teams.
• Omni-channel programs and campaigns targeting our Enterprise customers and prospects and working with our Commercial partners to optimise conversion.  
• Expertise in Enterprise marketing, market nuances, and local insight. 

This role will help lead and develop our Enterprise marketing strategy to deliver value and growth in the acquisition and retention of Enterprise customers across the UK. You will be responsible for the day-to-day relationship with our Commercial teams. Alongside the Marketing Director, you will create and implement an impactful and commercially focused Enterprise marketing strategy, including Account Based Marketing (ABM), the E2E Enterprise customer journey, and lifecycle programs. You will work closely with other stakeholders in Marketing such as Digital, Product Marketing, and Performance Marketing teams to ensure an effective omnichannel approach. 

What you’ll be doing:

• Own and deliver an ‘always-on’ multi-channel Enterprise strategy with a clear focus on brand positioning, growth, and ROI across acquisition and retention. 
• A channel strategy to enlarge the reach of our Enterprise acquisition and retention marketing strategy, particularly analysing and testing new channels - including events, email, digital, and content. 
• Oversee the day-to-day ABM program, execution, and reporting, working with our agency to optimise and scale the program. This will be led and executed in collaboration with our marketing agency. 
• A close partnership with Enterprise Commercial functions to align on goals and maximise the effectiveness of campaigns. 
• Partner with marketing functions across Digital, Product & Audience, and Partner Marketing to represent the UK market in developing the value proposition, E2E customer experience, and growth levers. 
• Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.

Who you are:

• Proven experience in a B2B marketing role, specialising in Enterprise marketing spanning demand generation and lifecycle marketing
• Ability to operate in a high-performance, commercial environment and endeavor to continuously learn and improve
• Proven experience in building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
• Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance 
• A hands-on methodology that effectively addresses both high-level strategy and ground-level tactics
• Hands-on knowledge of a marketing automation platform, CRM systems, and digital platforms
• Displays a lively approach, with an inclination towards positive action and taking ownership
• Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.

What’s in it for you:

• A range of flexible working options to dedicate time to what matters to you (this role will be hybrid with a minimum 2 days per week in the London office)
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment 
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy, LinkedIn Learning, and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don't meet all the requirements, we'd still really like to hear from you!