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HubSpot

Collect customer reviews using HubSpot workflows for Trustpilot review invitations

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Marketing Automation, CRM
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Developed by: Trustpilot

Support Email: support@trustpilot.com

About HubSpot

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Trustpilot has become one of our biggest conversion drivers for LED Lighting Supply. When prospects researching commercial and industrial LED lighting see our ‘Excellent’ rating and recent verified reviews, it removes the ‘is this company legit?’ hurdle and helps our sales team move faster from trust to project details.
Cory Peterson, VP of Marketing & Sales Operations at LED Lighting Supply

HubSpot and Trustpilot

Every customer interaction is an opportunity to build trust. With Trustpilot and HubSpot, you can automatically send review invitations at defined moments or through HubSpot workflows that fit your customer journey.

Turn everyday customer interactions into trusted third-party content, gain valuable insights from customer feedback, and strengthen your visibility across search and AI-powered discovery.

Media

Automate review invitations at every stage of the customer journey with HubSpot workflows
Collect more reviews with invitations automated by HubSpot
Trigger Trustpilot review invitations with HubSpot events
Reach customers in their inboxes at the right moment
Grow a library of authentic, user-generated Trustpilot reviews

Use cases

  • Collect feedback at the moments that matter

    Every customer journey is different. With HubSpot workflows, you can automatically send review invitations after an order has been delivered, a subscription is renewed, a customer completes onboarding or any customer milestone you've defined in HubSpot. Capture customer feedback at the right moments and build a richer understanding of your customer experience.

  • Build trust. Get AI recommended.

    Customer reviews have become an increasingly important trust signal across search and AI-powered discovery. By collecting reviews consistently throughout the customer journey, you can build a stronger library of independent customer feedback that helps customers discover, evaluate, and choose your business.

  • Turn customer feedback into business growth

    Collecting reviews is just the beginning. Showcase review content across your website and marketing channels to build buyer confidence, increase conversions, and uncover customer insights that help your business continuously improve.