Inside Trustpilot

Announcing: Segment integration for Trustpilot

Friday, March 8, 2019
Announcing: Segment integration for Trustpilot

Integrate Trustpilot with Segment to get more reviews for your business with just a few clicks.

It’s a match! Trustpilot and Segment both swiped right, hooked up, and we are proud to announce a new Segment integration for Trustpilot. By working together, Segment and Trustpilot help you put your customers first.

What’s Segment?

Segment is a platform for your customer data. It gives you an easy way to collect, clean, and control your customer data. So instead of installing every tool into your website separately, you can use Segment to combine your customer data and send it to any tool for data warehousing, analytics, or marketing - including Trustpilot.

What’s in it for me?

Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017), but for companies, getting those reviews is the hard part.

That’s where Trustpilot comes in.

We tap into your customer’s desire to share their experience, and make it easy for your customers to write reviews for your business. The easier it is for people to write a review, the more reviews you’ll receive.

Our review invitation tools give your business:

  • Automation: Work smarter, not harder. Trustpilot automatically triggers an email to your customers after every purchase so you’ll continually have up-to-date reviews of your business.

  • Reminders: Sometimes we all forget. Email reminders give a friendly bump to your email invitation and generate an additional 33% more reviews for your business.

  • Verified Reviews: Get that Google Seller Rating. Reviews that come through Trustpilot review collection tools are verified, and count toward your Google Seller Rating. Seller Ratings generate stars for your Google Ads, and according to Google’s blog, can increase click-through-rates by 10% on average.

At Trustpilot, we use Segment to make working with our data easier. We wanted to bring the same seamless experience to our customers, so we built the Segment integration so our customers can get started with Trustpilot with just one click.
Vita Valeikaite, Trustpilot Integrations Product Manager

Do I need a developer?

Nope. It’s plug-and-play.

Take a look:

trustpilot settings segment integration

Trustpilot already has integrations for most eCommerce platforms, but if you don’t have a traditional eCommerce business, or if you have a custom-built site, then Segment makes getting up and running with Trustpilot a snap.

How do I get started?

If you’re already using Segment, then you’re just minutes away from getting more Trustpilot reviews.

Simply sign in to Segment, find ‘Trustpilot integration’, and sync your website.

Want to know more?

Check out these instructions from Segment.


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